Fashion PR Gets Cast: Jack + Bill Attract Top Fashion Talent

Written by PR Couture Community Manager, Christine Azavedo
Jack + Bill Fashion PRJack + Bill, Porter Novelli’s pop-up Fashion PR agency, completed a very successful casting call last week. Over 100 emerging fashion designers, models, jewelry designers & personal stylists attended the two day hunt for New York’s next big fashion stars.

As previously reported, Jack + Bill is the brainchild of eight young executives at Porter Novelli, who received $150,000 from their parent agency to do a Fashion PR agency spin-off. Porter Novelli is not traditionally known for Fashion PR so J+B is testing the waters.So, is this new pop-up any different from other agencies representing up and coming designers? PR Couture stopped by Jack + Bills casting at Sandbox Studios to find out. Erin Osher, partner at J+B, insists that her agency does “PR with a difference.” “This is free,” says Erin. “And huge. We [her partners and her]have friends who are fashion designers, and we wanted to help emerging designers get their work out there.” Erin felt that many designers were not aware of the importance of PR, but after the two day event, she said she was surprised at the numbers who are.
Andri Park
Jack + Bill Fashion PRAmong the savvy designers hoping for a break with J+B, was Andri Park. The petite 23 year old arrived wearing her own designs and wheeling a medium-sized trolley bag. “This is Andri Couture!” she proudly announced, unpacking her bag. “My line is artsy, wearable and designed for the confident, cosmopolitan woman.” To prove her point, Andri proceeded to fit her female interviewer from J + B.
Andri said she started creating products for women at a very young age. When she was seven, she made her own fragrance: a mixture of crushed rose petals and her mother’s perfume, packaged in empty Kodak film cases. She sold her fragrance at school or traded it for pretty stationery. Andri has come a long way since then. She has just been hired by Caesar as the lead designer for their women’s hip-hop collection.

Ekovaruhust Jack + Bill Fashion PR

If you’re into organic clothing, you would have loved the collection from Ekovaruhuset, a designers’ collective that started in Sweden in 2004. Having opened in the U.S. in 2006, Ekovaruhuset was represented by four extremely talented designers at yesterday’s casting call. “All our fibers are organic and we try to keep production as local as possible,” said designer Meiling Chen. Ekovaruhuset’s lookbook was filled with stunning organic couture: dresses made of beautifully draped cottons and elegant wool coats. You can check out their website at www.ekovaruhuset.se or if you happen to be in the neighborhood, drop by their store on 123 Ludlow Street, New York.

Krislloyd Enriquez

Not all those who came to the casting call have the luxury of pursuing their passion full time. Krislloyd Enriquez manages the Children’s Department at Macy’s. A personal stylist on the side, Enriquez received an email from his boss, telling him to go to the J+B event. Enriquez dresses friends, manages Sweet 16 parties and stages fashion shows in his neighborhood in Neptune, New Jersey.1-krislloyd-enriquez-interviewed-for-personal-stylist.jpg“I know it sounds cocky to say but I can help people look good,” says Enriquez. “And I am going to make it in this industry.”

The staff at J+B were as enthusiastic as their potential clients. They admitted that they have a tough choice ahead of them. “I’m impressed by the caliber of talent here today,” said Erin. “It’s even higher than expected.” J+B plans to announce its decision next week. We will keep you posted!

To see more photos from the casting, visit the PR Couture Facebook Fan Page

Top Fashion PR Links

Fashion PR Fridays July 18, 2008

Indie fashion designers and the lame people who steal their designs (Miss Malaprop is on the case!)

Freaky photoshopping in full effect on this month’s Mariah Carey cover of Elle

All you ever wanted to know about Seersucker

Examples of brands, like NIKE, using social media tools for UGC (that’s user generated content)

Lots of great fashion, lifestyle, yummy perfume PR jobs over at PR Newser

Jewelry Designer ALEXIS BITTAR seeks Full Time PR INTERN

Details of Internship:

High-end fashion jewelry designer Alexis Bittar (www.alexisbittar.com) seeks detail-oriented, highly-motivated, EXTREMELY organized Public Relations Intern who can begin as early as July 28th,2008 through September 2008 with the possibility of staying on for longer—(applicants who are looking for a fall semester internship & can work through Dec./Jan. 2008 or  longer are preferred!. Candidates must be able to commit to at least 4 days a week (5 days a week is preferred) from the hours of 10am-6pm Monday-Friday. We offer college credit or enrolled to those who require it. Candidate will report directly to company’s Public Relations Director, and will become an active member of the company’s PR Department, learning all of the ins-and-outs of the fashion industry! The PR intern hired will help to secure top editorial press coverage for Alexis Bittar~ working with celebrity fans like Cameron Diaz, Alicia Keys and Madonna, and with the industry’s most influential fashion stylists & editors from premier publications such as Vogue, W, Harper’s Bazaar, Italian Vogue, and i-D (to name a few).

This opportunity will provide extensive hands-on experience with fashion & costume jewelry, therefore candidate must be extremely organized while paying close attention to detail. Candidate must have a strong-eye, a genuine love for high-fashion and a strong interest in the field of fashion public relations. Candidate must act as self-starter with a willingness to take on responsibility in a fast-paced, team environment. Computer skills a must! Knowledge of Microsoft Office, Microsoft Excel and Adobe Photoshop is required.

 

Responsibilities will include, but are not limited to:

·         Scanning & formatting press clippings in Adobe Photoshop.

·         Daily phone and email communication with editors and stylists to keeping track of our jewelry samples and request overdue returns.

·         Preparing samples for send-outs/ Checking-in returned samples.

·         Organizing pick-ups & drop-offs, handling all messenger services, keep detailed log of all product samples that go out and come back in on a daily basis.

·         Daily upkeep of our fashion closet/ PR Showroom, making sure all jewelry samples are organized, clean and un-damaged, and prepare showroom for weekly appointments with top stylists & editors.

·         Updating our press contact lists in Microsoft Excel to keep it up to date on a consistent basis

·         Running errands for PR Department on occasion

·         Going through magazines on a monthly basis to locate our press credits

·         Will assist & report directly to company’s PR Director and PR Coordinator with daily projects as they arise.

Requirements:

·         Excellent communication skills: oral, writing, & follow-up skills a must!

·         Must have excellent computer skills with proficiency in Microsoft Excel, Microsoft Word, and Adobe Photoshop etc.

·         Have an up-beat personality & high-energy level within a fast paced environment!

·         Be self-motivated with a take charge attitude & the ability to work independently as well as with a team

·         Must be able to multi-task, and wear many different hats. In the fashion world, each day brings new surprises and challenges! Candidate must be more than willing to step up to the plate and help out with any task at hand that may arise.

·         *Preference will be given to candidates with fashion, jewelry experience, or Public Relations industry experience. 

·         Must be available to work FULL TIME (4-5 days a week on weekdays from 10am-6pm) from the end of July-September (at the minimum). We would ideally love to hire someone who is interested in staying with us long term. The possibilities for growth potential are limitless!

·         Interest in fashion & jewelry a must! Current knowledge of top fashion magazines and trends preferred.

Salary:

Internship is un-paid, however ALL transportation and lunch expenses will be covered! Plus, your hard work will indeed be greatly rewarded with occasional couture jewelry pieces from Alexis Bittar. This position will offer an in valuable fashion, jewelry, styling, and public relations experience that can potentially provide candidate with an exceptional reference for future endeavors. Amazing fashion perks a plus!

 

Contact:

If interested & meet the requirements listed above, please send your resume along with brief description about yourself to: pascale@alexisbittar.com

Company: Alexis Bittar

Email: pascale@alexisbittar.com

Website:  www.alexisbittar.com

Internship Location: (DUMBO), Brooklyn New York