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Popup Fashion Agency Jack and Bill Looking for Clients – Compliments of Porter Novelli

The "pop-up" store concept has been a successful marketing strategy for fashion labels, often generating sigificant media buzz and customer interest. Now PR agency Porter Novelli has taken the same concept and applied it to fashion PR.

Jack + Bill is a popup fashion agency headed by nine agency employees all in their twenties. The agency model has been fully optimized for social media, including a a Facebook group, microsite, and Twitter.

In addition to turn the agency model in its head, Jack + Bill is switching up the client proposal process as well, hosting an open casting call (July 15-16) in Tribeca to select one model, women’s apparel designer, jewelry designer and fashion stylist for complimentary representation for the next three months.

The popup agency model is a refreshing, innovative approach to the traditional agency model and is sure to aid in Porter Novelli's goal of expanding its fashion group and clientele. PR Week reports that Porter Novelli has invested $150,000 in the launch of Jack + Bill.

We will be keeping our eye on the fledgling group and looking to see if any other fashion PR agencies take the hint and look for ways to stay ahead of the curve.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

One Comment

  • Posted August 28, 2008 at 9:41 am | Permalink


    I saw that you were offering 3 months free PR. Is this still available? I am looking for representation in New York ASAP.



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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at