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Fashion PR Tips: Invest in Fashion Photography for Digital Samples

 Andromeda MendozaThe following is a Part I of a two part guest post series about the use of samples in fashion PR by Shannon Estrada of Pitch! Press. Send all guest post inquiries to info[at]prcouture.com

For years, fashion publicists have been a revolving door of sample requests.

Pitch ‘em, log ‘em out, send ‘em out, log ‘em in and start again.

But the tides are shifting, and many editors now expect and want a digital sample, that is fashion photography and product shots, before requesting physical samples.

While fashion PR practitioners have been stressing the importance of hi-res, high quality photos to their clients for years now, many clients did not see the value to qualify the expense. Thankfully, as digital samples are requested more often, designers have come to understand their importance.

In addition to run-throughs for a print shoot, high quality images are essential when working with the fast-paced blog medium, creating & pitching one sheets, and developing a strong web presence.

Tips for great fashion photography

Invest in a photographer.They not only have the proper set up (light boxes, plexi and seamless backdrops), but the ability to clean up your image (remove shadows, enhance/tweak color) and create it in low and hi-res formats for email and printing purposes.

Less is more: A clean, simple image goes farther and has more uses than a branded, watermarked or logo’d image. Straightforward images allow an editor to interpret a silhouette or piece on their own and may offer more editorial opportunities. Over branding shots can pigeonhole and categorize a designer.

Update accordingly: Keep your product shots up-to-date! Not only does your publicist need product shots on a consistent basis, so do your buyers and customers visiting your website.

Taking the time to invest in product shot photography from the get-go, will save you time and money on the backside. As soon as you identify what you do best and what should be left to others, you are in business.

About Shannon

Shannon Estrada has been a publicist for too many years to count. She is a lover of all things fashion and a partner/co-owner of Pitch! Press. To get more information on Shannon, check out pitchpress

(image: Uneasy by Andromeda Mendoza)

5 Comments

  • Posted August 24, 2008 at 1:49 pm | Permalink

    what a valuable post c.
    nice!

  • Posted July 31, 2009 at 1:15 am | Permalink

    I love the fresh approach! Great work!

  • Posted July 31, 2009 at 1:15 am | Permalink

    I love the fresh approach! Great work!

  • Posted September 8, 2011 at 1:49 am | Permalink

    Great article!  I couldn’t agree more!  I’m always having to go back and ask for hi-res photos when I receive PR pitches.

  • Posted September 8, 2011 at 1:49 am | Permalink

    Great article!  I couldn’t agree more!  I’m always having to go back and ask for hi-res photos when I receive PR pitches.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.