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Fashion Industry Search Engine Infomat

Infomat is a search engine for the international fashion industry. Formed in 1996, the company has experienced steady growth and currently has 215,000 unique users a month and over 75,000 opt in newsletter subscribers. This last week, Infomat relaunched their website with interactive content, intuitive and highly relevant results and a new look and feel. The site has nearly 55,000 pages. making it the fastest-growing fashion specific search engine on the web, including access to over 350,000 international showrooms, retailers and manufacturers. The search engine was designed to allow users to browse current trade show listings, hot new trend reports and proprietary market specific research.

Infomat ranks by many factors, including search returns, page views, freshness, textual relevance and their own editor's picks. Search tools include filters that adjust search results to assist in decision-making. Search results are interactive, so users can instantly expand or narrow search results dynamically using filters including price point, market, season, category, country and city. Infomat also features a Search Summary, which offers a simple interface that provide clustered returns across key vertical search areas: Visual Directories, Guides, Trends, Research, Events, Publications and Designers.

The site appears to be a mix of paid and unpaid content, with free trend reports on intimate apparel, and top retail mistakes mixed with $165 downloads about how to start your own denim line. Participating in Infomat comes at four levels - a free, basic listing, event listing, directory listing and premium directory listing. At $37.50 a month, the directory listing isn't a bad investment, though it is hard to tell how many qualified leads or traffic gets generated from Infomat. Still, there is a wealth of information here, and PR Couture has signed up for a free listing and awaiting the estimated 3 month review time for consideration! We'll keep you posted.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at