Fashion Industry Search Engine Infomat

Infomat is a search engine for the international fashion industry. Formed in 1996, the company has experienced steady growth and currently has 215,000 unique users a month and over 75,000 opt in newsletter subscribers. This last week, Infomat relaunched their website with interactive content, intuitive and highly relevant results and a new look and feel. The site has nearly 55,000 pages. making it the fastest-growing fashion specific search engine on the web, including access to over 350,000 international showrooms, retailers and manufacturers. The search engine was designed to allow users to browse current trade show listings, hot new trend reports and proprietary market specific research.

Infomat ranks by many factors, including search returns, page views, freshness, textual relevance and their own editor’s picks. Search tools include filters that adjust search results to assist in decision-making. Search results are interactive, so users can instantly expand or narrow search results dynamically using filters including price point, market, season, category, country and city. Infomat also features a Search Summary, which offers a simple interface that provide clustered returns across key vertical search areas: Visual Directories, Guides, Trends, Research, Events, Publications and Designers.

The site appears to be a mix of paid and unpaid content, with free trend reports on intimate apparel, and top retail mistakes mixed with $165 downloads about how to start your own denim line. Participating in Infomat comes at four levels – a free, basic listing, event listing, directory listing and premium directory listing. At $37.50 a month, the directory listing isn’t a bad investment, though it is hard to tell how many qualified leads or traffic gets generated from Infomat. Still, there is a wealth of information here, and PR Couture has signed up for a free listing and awaiting the estimated 3 month review time for consideration! We’ll keep you posted.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.