N.Y.C. Public Relations, a formerly seasonal fashion PR agency known as SouthPawsPR has successfully transformed into N.Y.C. Public Relations. As SouthPaws PR, owners Yvonne Miller and Karen DeFalco worked with primarily with members of the fashion community including designers like Tony Melillo and Andrew Buckler,
In addition to basic branding changes (company logo, myspace, press kit) the company, now run by Yvonne along with former assistant Lauren Weigle, has increased its range of services to include not only runway productions and events, but brand developing, band promotions, celebrity dressing, and personal shopping. However, the agency still exists as a hands-on, full service agency that provides clients with a wide range of resources in the fashion, health, entertainment, nightlife & lifestyle industry. N.Y.C. prides itselff of working heavily with interns through ongoing partnerships with FIT, Kent State's NYC Studio, and Marist College.