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Fashion PR Agency News: N.Y.C. Public Relations Restructures and Expands Services

N.Y.C. Public Relations, a formerly seasonal fashion PR agency known as SouthPawsPR has successfully transformed into N.Y.C. Public Relations. As SouthPaws PR, owners Yvonne Miller and Karen DeFalco worked with primarily with members of the fashion community including designers like Tony Melillo and Andrew Buckler,

In addition to basic branding changes (company logo, myspace, press kit) the company, now run by Yvonne along with former assistant Lauren Weigle, has increased its range of services to include not only runway productions and events, but brand developing, band promotions, celebrity dressing, and personal shopping. However, the agency still exists as a hands-on, full service agency that provides clients with a wide range of resources in the fashion, health, entertainment, nightlife & lifestyle industry. N.Y.C. prides itselff of working heavily with interns through ongoing partnerships with FIT, Kent State's NYC Studio, and Marist College.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

One Comment

  • Linus Smithson
    Posted June 22, 2009 at 11:30 am | Permalink

    I know of other Public Relations services that just did this same type of thing. They are having to branch out to more types of companies and businesses. NYC Public Relations (not this company in the article) are getting much more important, especially in this economy.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at