Top Fashion PR Links 2/20/09

Dorothy by Christine Day Lorico

Dorothy by Christine Day Lorico

fprfThe Ten Best Ways to Get Noticed by Media (via Sarah Gilbert Fox)

  • Having a product spotlighted in print is still the highest priority; no medium has more authority. In the meantime, though, place your day-to-day focus on the cross-breed journalists who write for both print and the web.

PR: Freinemy or BFF by Clutch-22 (via Independent Fashion Bloggers)

  • A few tips on how to build relationships with PR people without losing your voice.

Kirsten Dunst just downed a pink martini at the Rodarte after-party” and WWD is on Twitter (via MinOnline)

  • The subscribers to WWD’s feed were other publishers as well as a coterie of fashion bloggers around the world. What the feed lacks in overt scale it may realize in Twitter’s magnifier effect of reaching just the right influentials who target your feed and retransmit your message.

Fashion Bloggers share from Vivienne Tam with MyItThings (via Styleit)

Looking for some tips on choosing a fashion PR? Ask UK Practitioner Alison Lowe (via Stylist Stuff)

  • I see a lot of students who say they want to get into fashion PR but have the perception (wrongly) that it is all about wild parties during fashion week! So the first thing I would advise is to go and get some experience as a volunteer or intern in an agency – and see if it really is for you. That experience will also be invaluable on your CV when you start applying for jobs, as a qualification alongside actual work experience will put you ahead of the crowd when it comes to jobs in the industry.
About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.