As bloggers gain in influence, PR agencies are scrambling to build lists and outreach to the online community. Similarly, bloggers are looking for ways to be on agency media lists, to receive news, updates and opportunities to review products and attend events. Many fashion PR agencies and fashion bloggers are looking for ways to better connect and luckily, some entrepreneurial-minded problem solvers are working to improve this experience.
As previously mentioned, Independent Fashion Bloggers is launching Little Birdie, an email contact list where bloggers in the IFB community will submit queries to interested fashion PR agencies. Similarly, a new site called Blog Friendly PR aims to help out both sides – the site gives bloggers the opportunity more exposure by making it easier for PR agencies & business owners to find “review bloggers” that are most relevant to their clients/products. Current thematic categories include Blog Design/Graphic Design, Children’s Products, Eco-Friendly/Fair Trade, Fashion & Beauty, and Stationary/Paper Products and individual bloggers can register under several more categories.
7 comments[The following is a guest post by Shannon Estrada of Pitch! Press, a press service for fashion industry clients seeking on-going editorial and media placement at an affordable monthly rate.]

As fashion media as well as designers are impacted by current economic pressures, it is important that your PR strategy think not only outside the box but also beyond the box. Whether you are a publicist, a fashion designer working with a PR agency, or doing your own PR DIY style, how you keep your line in front of key editors, journalist and bloggers is, well, key. For fashion PR’s, getting out of a pitching rut can do wonders for improving editor response.
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