Working on computer by Laura Gorun

As bloggers gain in influence, PR agencies are scrambling to build lists and outreach to the online community. Similarly, bloggers are looking for ways to be on agency media lists, to receive news, updates and opportunities to review products and attend events. Many fashion PR agencies and fashion bloggers are looking for ways to better connect and luckily, some entrepreneurial-minded problem solvers are working to improve this experience.

As previously mentioned, Independent Fashion Bloggers is launching Little Birdie, an email contact list where bloggers in the IFB community will submit queries to interested fashion PR agencies. Similarly, a new site called Blog Friendly PR aims to help out both sides – the site gives bloggers the opportunity more exposure by making it easier for PR agencies & business owners to find “review bloggers” that are most relevant to their clients/products. Current thematic categories include Blog Design/Graphic Design, Children’s Products, Eco-Friendly/Fair Trade, Fashion & Beauty, and Stationary/Paper Products and individual bloggers can register under several more categories.

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[The following is a guest post by Shannon Estrada of Pitch! Press, a press service for fashion industry clients seeking on-going editorial and media placement at an affordable monthly rate.]

As fashion media as well as designers are impacted by current economic pressures, it is important that your PR strategy think not only outside the box but also beyond the box. Whether you are a publicist, a fashion designer working with a PR agency, or doing your own PR DIY style, how you keep your line in front of key editors, journalist and bloggers is, well, key. For fashion PR’s, getting out of a pitching rut can do wonders for improving editor response.

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Pretty Jam by Suzanne Cofer

Inside Fashion PR in the UK (via Nouse.co.uk)

• Daily tasks would include getting as much press as possible from publications that suit the brands you are aiming to push. Handling sample requests, liaising with stylists, filling monthly reports etc. During London Fashion Week I handle all photographers front of house and backstage including TV interviews.

InStyle Editor’s Freelance Pitching Advice works for PR Pitches Too (via Media Jobs Daily)

• For a pitch to succeed, Bulseco said its sender needs to have “thought through what you’ll need to think through,” as an editor. “You need to arm your editor with exactly what she needs to be your advocate,” she advised.

Are Fashion Weeks on their way to obsolescence? (via Final Fashion)

• Runway has lost its exclusivity and therefore its meaning.  The time is ripe for a market correction, and I would look towards the fashion forward to lead the way.

Jordana of Clutch 22 gives some fashion PR love to PR Couture in her most recent interview (via Alix Rose)

Fashion PR Pop-up Agency Jack+Bill Take the PR Week Win (via Jack + Bill blog)

• And from PR Week’s Editor-in-Chief, “The winning campaigns wisely deployed strategies that both played off timely elements in the economy and culture…all the finalists were able to tackle issues and address opportunities in a way that elevates the industry.”

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