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Fashion PR/Social Media: 5 TwitTips for a Successful TwitPitch

twitter-256x256In recent weeks, PR Couture has received an increase in pitches over Twitter (it's no surprise, since our account has grown over 150% in just two months!) and we have made several excellent connections through our own approach to pitching over Twitter. However, it has quickly become apparent that some pitches fare better than others, and as such, it seemed time for a quick Twitter pitching 101 lesson!

History of the Twitpitch

The idea of pitching on Twitter is accredited to Stowe Boyd, who used Twitter to set up meetings during a conference. In collaboration with Boyd, Brian Solis took the concept a step further with MicroPR (basically a Twitter account that connects media and PR). Social Media Press Release builder Pitch Engine now includes a 140 character pitch summary option on all SMPRs and it appears that the call for and acceptance of pitches via Twitter are on the rise.

What to Pitch

The challenge of pitching over Twitter stems from the difficulty of distilling your complex message into limiting space and word constraints, though once you get the hang of it, can be quite refreshing and efficient! If you have strategically developed a Twitter following that is representative of opinion leaders and potential customers/clients, realize that you are in fact, pitching already - you are pitching yourself! Don't limit the idea of Twitpitching to just media - think of it as an opportunity to pitch your agency, your particular skills and yes, media/bloggers whom you want to cover your clients.

A Fun Twitter Promo

Music PR firm Ariel Publicity is currently running a "Tweet your best pitch," contest, where musicians answer the question "What does your band sounds like" via Twitter for a chance to win a 3-month online PR campaign. Winners will be announced from Austin at SXSW on Saturday March 21,2009

5 Tips for Pitching on Twitter

AVOID ALL CAPS - just because you only have 140 characters doesn't mean that every word needs to shout. Pitching in all caps is unprofessional, annoying and just might get you unfollowed as well! Let's tweet at a normal web volume, shall we?

I want 2 tell u - that even though this is the internet, refrain from using netspeak. Instead, use actual words and then send me a link to read more.

Link me - Some of the best pitches are a teaser and a link "Wanted to share our eco-fashion line for consideration - link." Media knows what to do with that! P.S. use Cl.igs if you are interested in tracking how many of your pitches resulted in a clicked link

A word on DM (Direct Message) - if you have cultivated a strong relationship with someone and you want to "make the ask" privately via DM, great. However, for blind pitches (people you have never spoken to or those who may not be following you) spend some time developing a relationship first, and then, when the time is right, casually ask if they would be open to receiving a pitch from you that you think they would enjoy/find useful.  Or, send the pitch publically via @, and then follow up with a DM introducing yourself further.

Don't pitch and ditch - Don't jump onto Twitter, send a pitch and then jump off for the next 8 hours. Monitor your DM's, @replies and email and respond quickly. Twitter is fast-moving, baby, and you risk missing opportunities by not being on the ball at all times.

Of course, standard media relations Best Practices still apply here. Be familiar with who you are pitching, what they like to write about, and pitch them in a way that demonstrates you have done your homework. Also, be sensitive to the community and the context under which you are pitching. Twitter is many things to many people, including an escape from work. Appreciate that for some people, Twitter is simply not the time nor the place. However, just as many bloggers and media are receptive to being pitched over Twitter, so when in doubt, ask!

  • For a list of fashionables, fashion PR pros, and fashion media on Twitter check out the PR_Couture followers and this PR Couture post (feel free to add youself as well!)


15 Comments

  • Posted March 5, 2009 at 9:15 am | Permalink

    Great post! Thanks for the tips!

  • Posted March 6, 2009 at 10:34 am | Permalink

    Great tips! And extremely timely. Thank you!

  • Posted March 6, 2009 at 6:36 pm | Permalink

    neat*

  • Posted March 8, 2009 at 2:30 pm | Permalink

    Thanks for the great post! My biggest “twit”-peeves are ppl who talk before they listen (including those who only talk, but never participate) and ppl who introduce themselves to me via pitches (spam tweet).

  • Posted March 9, 2009 at 1:48 pm | Permalink

    A great post – very useful, thanks

  • Posted March 9, 2009 at 2:29 pm | Permalink

    great info!

  • Posted March 9, 2009 at 8:50 pm | Permalink

    Is there a way to forward blog titles from your site to twitter automatically?

    Thanks!

  • Posted March 9, 2009 at 8:51 pm | Permalink

    Is there away to post titles of blogs from your site to twitter automatically?

    Thanks!

    • PR Couture
      Posted March 9, 2009 at 9:05 pm | Permalink

      Hi Natasha,

      Yes, there are several Twitter apps that let you do this. http://twitterfeed.com/ is one – though you will need an Open ID.

      Thanks for reading!

      Crosby

  • Posted March 11, 2009 at 8:47 am | Permalink

    PR Couture, thank you for this. Your tweets are always appreciated and valuable!

    David

  • Posted March 11, 2009 at 8:58 am | Permalink

    Extremely useful tips, for any PR pro! Thanks for sharing!

  • Posted March 30, 2009 at 7:18 pm | Permalink

    This was a very useful post….thanks and keep the info coming…

  • Posted April 15, 2009 at 5:36 pm | Permalink

    Good info!

  • Posted August 3, 2010 at 8:12 pm | Permalink

    Loved these points, really helpful. Sometimes we’ve got to get back to polite basics!
    @Suitetabu

  • Posted September 20, 2010 at 6:19 pm | Permalink

    has given me an idea to work on. more importantly to take my twitter account more seriously.

17 Trackbacks

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twitter-256x256

Fashion PR/Social Media: 5 TwitTips for a Successful TwitPitch

twitter-256x256In recent weeks, PR Couture has received an increase in pitches over Twitter (it's no surprise, since our account has grown over 150% in just two months!) and we have made several excellent connections through our own approach to pitching over Twitter. However, it has quickly become apparent that some pitches fare better than others, and as such, it seemed time for a quick Twitter pitching 101 lesson!

History of the Twitpitch

The idea of pitching on Twitter is accredited to Stowe Boyd, who used Twitter to set up meetings during a conference. In collaboration with Boyd, Brian Solis took the concept a step further with MicroPR (basically a Twitter account that connects media and PR). Social Media Press Release builder Pitch Engine now includes a 140 character pitch summary option on all SMPRs and it appears that the call for and acceptance of pitches via Twitter are on the rise.

What to Pitch

The challenge of pitching over Twitter stems from the difficulty of distilling your complex message into limiting space and word constraints, though once you get the hang of it, can be quite refreshing and efficient! If you have strategically developed a Twitter following that is representative of opinion leaders and potential customers/clients, realize that you are in fact, pitching already - you are pitching yourself! Don't limit the idea of Twitpitching to just media - think of it as an opportunity to pitch your agency, your particular skills and yes, media/bloggers whom you want to cover your clients.

A Fun Twitter Promo

Music PR firm Ariel Publicity is currently running a "Tweet your best pitch," contest, where musicians answer the question "What does your band sounds like" via Twitter for a chance to win a 3-month online PR campaign. Winners will be announced from Austin at SXSW on Saturday March 21,2009

5 Tips for Pitching on Twitter

AVOID ALL CAPS - just because you only have 140 characters doesn't mean that every word needs to shout. Pitching in all caps is unprofessional, annoying and just might get you unfollowed as well! Let's tweet at a normal web volume, shall we?

I want 2 tell u - that even though this is the internet, refrain from using netspeak. Instead, use actual words and then send me a link to read more.

Link me - Some of the best pitches are a teaser and a link "Wanted to share our eco-fashion line for consideration - link." Media knows what to do with that! P.S. use Cl.igs if you are interested in tracking how many of your pitches resulted in a clicked link

A word on DM (Direct Message) - if you have cultivated a strong relationship with someone and you want to "make the ask" privately via DM, great. However, for blind pitches (people you have never spoken to or those who may not be following you) spend some time developing a relationship first, and then, when the time is right, casually ask if they would be open to receiving a pitch from you that you think they would enjoy/find useful.  Or, send the pitch publically via @, and then follow up with a DM introducing yourself further.

Don't pitch and ditch - Don't jump onto Twitter, send a pitch and then jump off for the next 8 hours. Monitor your DM's, @replies and email and respond quickly. Twitter is fast-moving, baby, and you risk missing opportunities by not being on the ball at all times.

Of course, standard media relations Best Practices still apply here. Be familiar with who you are pitching, what they like to write about, and pitch them in a way that demonstrates you have done your homework. Also, be sensitive to the community and the context under which you are pitching. Twitter is many things to many people, including an escape from work. Appreciate that for some people, Twitter is simply not the time nor the place. However, just as many bloggers and media are receptive to being pitched over Twitter, so when in doubt, ask!

  • For a list of fashionables, fashion PR pros, and fashion media on Twitter check out the PR_Couture followers and this PR Couture post (feel free to add youself as well!)


15 Comments

  • Posted March 5, 2009 at 9:15 am | Permalink

    Great post! Thanks for the tips!

  • Posted March 6, 2009 at 10:34 am | Permalink

    Great tips! And extremely timely. Thank you!

  • Posted March 6, 2009 at 6:36 pm | Permalink

    neat*

  • Posted March 8, 2009 at 2:30 pm | Permalink

    Thanks for the great post! My biggest “twit”-peeves are ppl who talk before they listen (including those who only talk, but never participate) and ppl who introduce themselves to me via pitches (spam tweet).

  • Posted March 9, 2009 at 1:48 pm | Permalink

    A great post – very useful, thanks

  • Posted March 9, 2009 at 2:29 pm | Permalink

    great info!

  • Posted March 9, 2009 at 8:50 pm | Permalink

    Is there a way to forward blog titles from your site to twitter automatically?

    Thanks!

  • Posted March 9, 2009 at 8:51 pm | Permalink

    Is there away to post titles of blogs from your site to twitter automatically?

    Thanks!

    • PR Couture
      Posted March 9, 2009 at 9:05 pm | Permalink

      Hi Natasha,

      Yes, there are several Twitter apps that let you do this. http://twitterfeed.com/ is one – though you will need an Open ID.

      Thanks for reading!

      Crosby

  • Posted March 11, 2009 at 8:47 am | Permalink

    PR Couture, thank you for this. Your tweets are always appreciated and valuable!

    David

  • Posted March 11, 2009 at 8:58 am | Permalink

    Extremely useful tips, for any PR pro! Thanks for sharing!

  • Posted March 30, 2009 at 7:18 pm | Permalink

    This was a very useful post….thanks and keep the info coming…

  • Posted April 15, 2009 at 5:36 pm | Permalink

    Good info!

  • Posted August 3, 2010 at 8:12 pm | Permalink

    Loved these points, really helpful. Sometimes we’ve got to get back to polite basics!
    @Suitetabu

  • Posted September 20, 2010 at 6:19 pm | Permalink

    has given me an idea to work on. more importantly to take my twitter account more seriously.

16 Trackbacks

Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.