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- How long does it generally take for a handbag to go from concept to consumer? We work about a year in advance…concept to consumer.
Targeting women in a recession (via The Economist)
- But marketing to women may not work for every company. In particular, for firms (such as some carmakers) with brands that are regarded as strongly male, “gender bending”, or trying to attract the opposite sex, could enhance short-term sales but cause a longer-term decline.
- Tide Loads of Hope helps in the aftermath of a natural disaster by providing clean clothes and a sense of comfort to families in need. Partnering with Feeding America, we travel to disaster affected neighborhoods with the Tide Loads of Hope truck or vans, our free mobile laundry service.
Social Media PR Agencies Ranked by Marketers in New Survey (via PR Squared)
- Recently, ZDNet’s Jennifer Leggio conducted a survey whose “main purpose was to determine which PR firms are best attuned to social media and are developing the most beneficial social programs for their clients.”