Fashion PR News: Magnolia PR Announces Client Casalinda Studio

hib-flowerMagnolia PR, a boutique firm located in Los Angeles focusing on fashion, baby, and lifestyle, has added recycled silver jewelry company Casalinda Studio to it’s roster.

The debut collection is inspired by California native flowers, mudcracks, and other natural elements. Casalinda pieces, retailing for just under $100 and up, use only recycled, reclaimed, and vintage precious metals, stones, and pearls. Any new gemstones and beads are produced in the U.S. or by Fair Trade Federation suppliers and the jewelry is packaged in recycled materials.

Based in San Diego, Calasinda is created by jewelry maker Linda DaPra, who draws inspiration from the mountains, deserts, and ocean of San Diego. The California native flowers pieces are influenced by the works of A.R. Valentien, who was commissioned by philanthropist Ellen Browning Scripps to paint these endangered flowers. DaPra is drawn to the dichotomy between rough, imperfect elements in nature and beautifully fashioned metal art, calling her pieces “little sculptures.”

View the latest client roster and news from Magnolia PR

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.