[Sponsored by Pitch! Press] Top Fashion PR Links 3/13/09

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Amsterdam Street Fashion by !pablo Vieira!

Amsterdam Street Fashion by !pablo Vieira!

fprfPublic Personae interviews Toni Hacker, Creative Director at Hayden Harnett

  • How long does it generally take for a handbag to go from concept to consumer? We work about a year in advance…concept to consumer.

Targeting women in a recession (via The Economist)

  • But marketing to women may not work for every company. In particular, for firms (such as some carmakers) with brands that are regarded as strongly male, “gender bending”, or trying to attract the opposite sex, could enhance short-term sales but cause a longer-term decline.

Procter & Gamble, the makers of TIDE laundry detergent are selling “vintage” T-Shirts” to help families devastated by disaster. (via A Year of CrockPotting)

  • Tide Loads of Hope helps in the aftermath of a natural disaster by providing clean clothes and a sense of comfort to families in need. Partnering with Feeding America, we travel to disaster affected neighborhoods with the Tide Loads of Hope truck or vans, our free mobile laundry service.

In case you haven’t heard, subscriptions to Glamour are just $1.50 (via Trend de la Creme)

Social Media PR Agencies Ranked by Marketers in New Survey (via PR Squared)

  • Recently, ZDNet’s Jennifer Leggio conducted a survey whose “main purpose was to determine which PR firms are best attuned to social media and are developing the most beneficial social programs for their clients.”
About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com