Top Fashion PR Links 3/27/09

Pretty Jam by Suzanne Cofer

Pretty Jam by Suzanne Cofer

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Inside Fashion PR in the UK (via Nouse.co.uk)

  • Daily tasks would include getting as much press as possible from publications that suit the brands you are aiming to push. Handling sample requests, liaising with stylists, filling monthly reports etc. During London Fashion Week I handle all photographers front of house and backstage including TV interviews.

InStyle Editor’s Freelance Pitching Advice works for PR Pitches Too (via Media Jobs Daily)

  • For a pitch to succeed, Bulseco said its sender needs to have “thought through what you’ll need to think through,” as an editor. “You need to arm your editor with exactly what she needs to be your advocate,” she advised.

Are Fashion Weeks on their way to obsolescence? (via Final Fashion)

  • Runway has lost its exclusivity and therefore its meaning.  The time is ripe for a market correction, and I would look towards the fashion forward to lead the way.

Jordana of Clutch 22 gives some fashion PR love to PR Couture in her most recent interview (via Alix Rose)

Fashion PR Pop-up Agency Jack+Bill Take the PR Week Win (via Jack + Bill blog)

  • And from PR Week’s Editor-in-Chief, “The winning campaigns wisely deployed strategies that both played off timely elements in the economy and culture…all the finalists were able to tackle issues and address opportunities in a way that elevates the industry.”

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.