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Pretty Jam by Suzanne Cofer

Top Fashion PR Links 3/27/09

Pretty Jam by Suzanne Cofer
Pretty Jam by Suzanne Cofer


Inside Fashion PR in the UK (via

  • Daily tasks would include getting as much press as possible from publications that suit the brands you are aiming to push. Handling sample requests, liaising with stylists, filling monthly reports etc. During London Fashion Week I handle all photographers front of house and backstage including TV interviews.

InStyle Editor's Freelance Pitching Advice works for PR Pitches Too (via Media Jobs Daily)

  • For a pitch to succeed, Bulseco said its sender needs to have "thought through what you'll need to think through," as an editor. "You need to arm your editor with exactly what she needs to be your advocate," she advised.

Are Fashion Weeks on their way to obsolescence? (via Final Fashion)

  • Runway has lost its exclusivity and therefore its meaning.  The time is ripe for a market correction, and I would look towards the fashion forward to lead the way.

Jordana of Clutch 22 gives some fashion PR love to PR Couture in her most recent interview (via Alix Rose)

Fashion PR Pop-up Agency Jack+Bill Take the PR Week Win (via Jack + Bill blog)

  • And from PR Week’s Editor-in-Chief, “The winning campaigns wisely deployed strategies that both played off timely elements in the economy and culture…all the finalists were able to tackle issues and address opportunities in a way that elevates the industry.”

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About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at