Comments on: Build Strategic Fashion Partnerships to Increase Exposure

By: Tamia

Tamia — Thu, 09 Apr 2009 22:52:33 +0000

These are great tips. I’ve had both good and “meh” experiences with this type of collaboration, mostly in cases of exchanging PR/advertising for use of a venue for an event. The most successful instances have been those where the partner and myself were targeting the same audience.

By: Consuming_PR (Sarah Essary)

Consuming_PR (Sarah Essary) — Wed, 08 Apr 2009 13:25:42 +0000

Check out @PR_Couture for Building Mutually Beneficial Relationships in the Fashion Industry. http://tinyurl.com/chgmt9

By: TalkRetail (Andrea Wasserman)

TalkRetail (Andrea Wasserman) — Wed, 08 Apr 2009 10:59:08 +0000

Valuable fashion collaboration tips 4 retailers big & small. http://bit.ly/71gpA (via @PR_Couture)

By: Global Color » PR Couture » Build Strategic Fashion Partnerships to Increase Exposure

Tue, 07 Apr 2009 18:44:16 +0000

[...] It doesn’t matter how well you get along, it’s ‘ show -biz, not show -friends.’ If the contract/written agreement is difficult to understand, it was likely written by a lawyer so you may want to get a lawyer to review. .. See the original post: PR Couture » Build Strategic Fashion Partnerships to Increase Exposure [...]

By: K.D.

K.D. — Tue, 07 Apr 2009 16:07:32 +0000

This is the mantra behind our organization.