Fashion PR News: Cameo PR Announces Client Perlina Handbags

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Cameo PR, a New York- based boutique fashion public relations firm that specializes in accessories,  has added handbag company Perlina to it’s roster. Cameo will handle all media relations, product placement, website and collection launches, celebrity endorsement and special projects.

Founded in 1989, Perlina now produces over two hundred styles of hand-crafted handbags, briefcases, and small leather goods seasonally. In addition, they have added footwear collection. Beyond its signature brand, each of Perlina’s product categories adapt into select private label programs.

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A family owned business run by brothers Roger and Cezar Mizrahi, Perlina now has the support of over three hundred employees, between the United States, Europe, and the Orient. Perlina has become a mainstay in the department store arena, as well as in specialty stores. Their range of distribution includes Japan, Canada, Europe, South America, and the Caribbean.

For Spring 2009, the company has sourced more new leathers from both Italy and South America, updating the collection to include classic silhouettes that have been accented with updated hardware, and rich subtle treatments that reflect the current fashion trends.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.