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Fashion PR News: White Book Agency Announces Client Ice It by Bebe Z

peaceWhite Book Agency, a boutique public relations and marketing firm based in Tampa Bay, has penned lifestyle apparel designer,  Bebe Ziegler of Ice It by Bebe Z., into its exclusive book of clientele. Principal Nancy Vaughn, who is also a PR Couture writer, will be overseeing all publicity, media planning, product placement, celebrity endorsements and special events, including fashion and trade show participation for Ice It by Bebe Z.

Ice It by Bebe Z. handles design, production and sales of one-of-a-kind garments to general consumers and corporations, including Mercedes Benz, the National Hockey League, LA Ink, and MGM Grand. Garments are sold in select boutique locations throughout the U.S., as well as in Bloomingdale’s and Macy’s. This year Ice It will expand its signature fashion line “Bebe Z."

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at