Fashion PR News: White Book Agency Announces Client Ice It by Bebe Z

peaceWhite Book Agency, a boutique public relations and marketing firm based in Tampa Bay, has penned lifestyle apparel designer,  Bebe Ziegler of Ice It by Bebe Z., into its exclusive book of clientele. Principal Nancy Vaughn, who is also a PR Couture writer, will be overseeing all publicity, media planning, product placement, celebrity endorsements and special events, including fashion and trade show participation for Ice It by Bebe Z.

Ice It by Bebe Z. handles design, production and sales of one-of-a-kind garments to general consumers and corporations, including Mercedes Benz, the National Hockey League, LA Ink, and MGM Grand. Garments are sold in select boutique locations throughout the U.S., as well as in Bloomingdale’s and Macy’s. This year Ice It will expand its signature fashion line “Bebe Z.”

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.