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Top Fashion PR Links 5/1/09

May 1, 2009 By PR Couture Leave a Comment

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Interview with Crosby/PR Couture on Final Fashion (via Final Fashion)

  • PR Couture is the only website of its kind that I know of.  Crosby Noricks, a publicist and educator, has managed to bridge the gap between fashion blogging and fashion PR.  The site is a bit like a trade magazine – informative and entertaining.

One man’s work to change our definition of beauty (via Boston.com)

  • Barry’s conducting research at Harvard he thinks could reshape the modeling industry and the way that companies market products to female consumers around the world.

Meanwhile, confusing mixed messages at Miss California persist (via FoxNews)

  • Shanna Moakler, the co-executive director of the Miss California Organization says her group paid for Miss California Carrie Prejean’s breast implants before the Miss USA pageant earlier this month.

LA Fashion Week sets a date for Spring 2010 shows (via The Daily Style Scout)

  • The Spring 2010 run of Los Angeles Fashion Week is scheduled to take place Oct. 9–20, as decided in a meeting with the mayor’s fashion-coordinating council, including several fashion-event producers, designers, wholesale-showroom representatives and other members of the industry

Making news (out of nothing at all) (via The Bad Pitch Blog)

  • Today’s drama is news-like. Today’s news is pure drama. Not only is nothing out of bounds now, what could be beyond the scope of news after the feeding frenzy that has resulted from Michelle Obama being an attractive woman with toned arms?

Fashion and Dress in Academia (The Ithacan Online) You can read the entire article referenced in the Ithacan article on author Rachel Toor’s blog

  • In an April article in The Chronicle of Higher Education, Rachel Toor, assistant professor of creative writing at Eastern Washington University, found that most academics appear uninterested in fashion and trends. They feel that to be taken seriously, they must dress formally.
Filed Under: PR Couture

DMD Lab Shares Fashion PR/Marketing Integration Tips

May 1, 2009 By Crosby 3 Comments

2270112287_e5808694b3Last week, we profiled DMD Lab, a unique integrated fashion marketing agency working to establish up-and-coming fashion brands with a sustainable focus. DMD Lab is a pilot project of DMD Insight, an integrated marketing agency based in New York.

Agencies that offer services in integrated marketing have the capability to serve brands across various communication touch points. At it’s core, integrated marketing focuses on the consistent and strategic creation and delivery of marketing messages and materials, which may include media relations, events and other tactics in the PR realm.  The idea is that by taking an integrated approach to brand management and promotion, brands can develop more fully online as well as offline, so that over time, brands can enjoy greater sustainability and coverage.

Melanie Bender, DMD Insight associate and DMD Lab ‘Chief Scientist,’ sat down with her team and came up with 6 Tips on Integrated Marketing for Emerging Designers.

Enjoy!

First things first, get your positioning straight.

A great place to start is with mood boards. We recommend keeping it visual AND verbal, gathering images and words that reflect your label or its target customer(s). Begin broad and don’t be afraid to throw a lot out there, and then edit it back as you suss out exactly what the brand stands for.

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