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Monthly Archives: June 2009


Photography 101 for Publicists with Ed Kaviche of Fashion Wire Press

Designer clothing and fashion design without images are hard to imagine…and visualize. If a picture speaks a 1,000 words, imagine what not having them will say about your collection. The combination of a well-written and informative press release, along with professional images or video can help to create a powerful media story. PR Couture spoke with world-renowned fashion photographer, Ed… More


Top Fashion PR Links

Edelman Chicago’s senior VP for consumer brands social media, Danielle Wiley (via Advertising Age) …when we’re coming up with a list of bloggers to work with for any one particular program, we look through the list of bloggers that we know; we ask bloggers we know for recommendations; and we don’t ever work with anyone, or reach out to anyone,… More

Fashion Blogs+ Free Samples - The PR Community Speaks

Fashion Blogs + Free Samples: The PR Community Speaks

With traditional media struggling through its reinvention and the voice of the consumer growing exponentially through social media channels like blogs and Twitter, the influence of fashion bloggers as powerful allies in the quest for online PR is a growing component of fashion PR strategy. Now the FTC is proposing blogger regulations around disclosure and eyes are refocusing on just… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at