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Smashing Darling Hosts PR Couture Party at Nolcha, 6/18

June 10, 2009 8 Comments written by PR Couture

sdprc-invite

I am so excited to announce that Smashing Darling, that Indie Fashion shopping hub we know and love, will be hosting a little Soirée for PR Couture on Thursday June 18 from 6-8pm at none other than the new Nolcha Retail Space. I can’t wait to meet so many of you in person and to do a little birthday celebrating (I turned 30 on the 8th) in NYC with the fashion PR’s and fashion bloggers I love and respect. In addition to the chatting and laughing,  Nolcha is offering a below sale that evening: 25% off of Passchal, Gida Bavari, Luis Stevens and Accessories by Joann.

RSVP

Please head over to www.guestcode.com and RSVP with code 412 so we can have an accurate count of attendees. I don’t get out to NYC often (sob), so this is a rare opportunity to party with PR Couture – please try and make it!

Gifties

Oh! First 30 in the door will be lucky enough to get a gift bag, which we are in the process of putting together. If you or a client are interested in getting your product out to fashion industry insiders, please contact me at crosby[at]prcouture.com.

And now, some more information about your sponsors!

  • Smashing Darling – The online destination for anything new and emerging fashion, bringing together independent fashion designers with individuals who seek a unique fashion edge. With over 300 designer boutiques and new and exciting fashion added daily, both designers and fashion lovers can find just what they need—what they always dreamed of—right here at SmashingDarling.com.
  • Nolcha -Nolcha brings business to the forefront of the emerging and independent fashion market. It is a continuing education resource for those who wish to further their text book learning and adapt it to a corporate position or as an entrepreneur within the fashion industry. Covering all aspects of the business and events spectrum, Nolcha’s multi-faceted platform include Nolchanetwork.com – online career networking community, Metier Magazine – a fashion business publication, Nolcha Fashion Week New York & Nolcha: London Fashion Week Events, and Independent Retail Week.

See you there xx

Filed Under: News & Events, PR Couture Tagged With: Press Coverage

[Sponsored by Kenzie Shores] Top Fashion PR Links

June 5, 2009 0 Comment written by PR Couture

This Top Fashion PR Links post is sponsored by Kenzie Shores, a husband and wife photography team who love to incorporate fashion and photojournalism into every shoot. Specializing in out of the box wedding, engagement shots as well as portraiture, get to know Kenzie Shores on Twitter @kenzieshoresfprf

Target partners with Daily Candy (via WSJ)

  • The venture, called Red Hot Shop, will be a special section of Target.com that will feature products from up-and-coming designers selected by DailyCandy editors, along with articles and artwork by the DailyCandy team.

PR Couture named one of The Top 50 Niche Blogs in 2009 (via Evan Charmichael)

Mango and Paulo Coelho are working together (via Mesh Box)

  • The co-operation makes use of this development and prints meaningful quotes from Coelho’s novels on T-shirts e.g. “The greatest blessing in life is having dreams to realize.” 40,000 T-shirts with six different quotes are available in 68 countries around the globe. The T-shirts are packaged in the form of a book, in order to differentiate the T-shirts from the main collection and to catch the customer’s attention. In addition to the collection the shop windows are also kept and decorated in a “Coelho” theme.

Ming Wang Chooses MMW for Integrated PR Campaign (via PR Newswire)

  • In retaining MWW Group, Ming Wang will leverage the agency’s expertise in consumer lifestyle and fashion/apparel marketing, as well as the firm’s experience in leveraging PR to help propel the growth of emerging brands.

Popping Susie Bubble’s Bubble – fashion blogger justice fast and fierce for designer Pam Hoggs (via Zooloo)

  • The support and response from the blogging community has been swift and enraged, with support falling squarely on Susie’s side. Many other influential fashion bloggers have called for Hogg’s head on a stake, and there is a definite anti-Hogg sentiment running throughout their blogs. Frankly, I think this is much, much worse for Hogg than a post from a blogger who posts a picture of herself wearing a piece you designed that she loves. It’s been made very clear within the past couple of days that when someone publicly targets one blogger, they target the entire blogosphere.

Style Sample Magazine Issue #2 is hot of the virtual press. Many thanks to XX at Looking Sharp for penning the piece about PR Couture!

Filed Under: Links, PR Couture Tagged With: Fashion PR, Links

Put Polyvore in your Fashion PR Lexicon

June 4, 2009 5 Comments written by Crosby

Awesome

Whether you are a fashion PR practitioner working on multiple clients or a fashion designer doing PR solo, chances are you’re always on the lookout for innovative ways to get the word out about your brand and products. While there are many places to potentially promote your brand, the trick is often reaching the right audience.  For this reason, the free (addictive) and fun service Polyvore should be in every fashion PR maven’s toolkit.

Simply put, Polyvore is a community-driven online fashion magazine curated by thousands of fashionistas. Each month, millions of fashion-obsessed females come to Polyvore to discover new brands, play with fashion and share trends and tastes with other users. They’re especially passionate about finding the hottest designers and products, which makes Polyvore an especially powerful tool for independent or emerging fashion labels.

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Filed Under: PR Couture Tagged With: Fashion PR, Social Media
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