sign up

Get a free fashion PR plan template and special offers exclusive to insiders!


PR Couture Event Recap: A Darling of a Party

As some of you may know, PR Couture was inspired by my master's thesis in graduate school, which was an exploratory investigation into the fashion PR specialty. Passionate about a potential career that integrated so many of the things I loved - writing, fashion, connecting with people, hosting events, PR, uhh fashion, I set off to NYC to interview practitioners for my research. Sadly, the response I had from the fashion PR community was pretty chill...and not in a good way. Out of over 50 emails sent out to different agencies, I was able to connect with just seven practitioners. I will be forever grateful to Mao PR, Images & Details, Ann Magnin and the other agencies who took time out of a busy day to meet with me. Their insights, honesty and presence made my research, and the eventual launch of this site, possible.

All this is a long-winded entry into the amazing feeling, almost three years later, of walking into the amazing Nolcha Retail Space, as the guest of honor for a party thrown by long-time PR Couture supporters, Smashing Darling, complete with gift bags, pink libations, cupcakes and close to 150 people on the RSVP list.

One of the key goals for PR Couture has always been to make fashion PR accessible, to share information and build community. The opportunity to do that and to meet so many of you in person - Yuli Z, Erik from Edun, Robin from Ideeli, Alexis of A Fashionista,  Mo and Trish from SD, Kerry and Arthur with Nolcha, Tom with Williamsburg Fashion Weekend, Pamela from Market Publique and so many more made for a seriously special night! A special thanks to April of Isabella Grace, who designed an original spring jewelry line for the night called "Smashing Couture."

Check out photos on the PR Couture Facebook Page and on Guest of a Guest for a look into how the night went!

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Posted June 24, 2009 at 9:22 pm | Permalink

    Oh, it looks like it was an amazing party! Congrats Crosby!! xxM

    melissa davis’s last blog post..The Style Saloniste

  • K.D.
    Posted June 25, 2009 at 10:10 am | Permalink

    Great party. Hope the weather will be a lot nicer on your next visit.

One Trackback

Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at