Smashing Darling Hosts PR Couture Party at Nolcha, 6/18


I am so excited to announce that Smashing Darling, that Indie Fashion shopping hub we know and love, will be hosting a little Soirée for PR Couture on Thursday June 18 from 6-8pm at none other than the new Nolcha Retail Space. I can’t wait to meet so many of you in person and to do a little birthday celebrating (I turned 30 on the 8th) in NYC with the fashion PR’s and fashion bloggers I love and respect. In addition to the chatting and laughing,  Nolcha is offering a below sale that evening: 25% off of Passchal, Gida Bavari, Luis Stevens and Accessories by Joann.


Please head over to and RSVP with code 412 so we can have an accurate count of attendees. I don’t get out to NYC often (sob), so this is a rare opportunity to party with PR Couture – please try and make it!


Oh! First 30 in the door will be lucky enough to get a gift bag, which we are in the process of putting together. If you or a client are interested in getting your product out to fashion industry insiders, please contact me at crosby[at]

And now, some more information about your sponsors!

  • Smashing Darling – The online destination for anything new and emerging fashion, bringing together independent fashion designers with individuals who seek a unique fashion edge. With over 300 designer boutiques and new and exciting fashion added daily, both designers and fashion lovers can find just what they need—what they always dreamed of—right here at
  • Nolcha –Nolcha brings business to the forefront of the emerging and independent fashion market. It is a continuing education resource for those who wish to further their text book learning and adapt it to a corporate position or as an entrepreneur within the fashion industry. Covering all aspects of the business and events spectrum, Nolcha’s multi-faceted platform include – online career networking community, Metier Magazine – a fashion business publication, Nolcha Fashion Week New York & Nolcha: London Fashion Week Events, and Independent Retail Week.

See you there xx

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.