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fprfAre we witnessing the demise of Fashion Week? (via WSJ)

  • Los Angeles may be better known for wearing fashion than selling it, but the problem goes beyond L.A. There is a growing sense among designers and producers of fashion events that the time-honored system of selling fashion from runways is losing ground.

Inspired by the recent PR Couture post on fashion blogger  samples, IFB enlists fashion marketing maven Macala Wright on how Fashion Brands and Bloggers can and should work together (via IFB)

  • So how does a blogger, who never in his or her wildest dreams thought their blog would be so sought after,  work with fashion brands?
  • How does a fashion blogger, who’s committed to building his or her own brand, build their awareness through these retail partnerships?
  • Moreover, how do they monetize it (yes, I said monetize – meaning MONEY) in ethical ways?

Coach has teamed up with Brickfish for the second time; to celebrate the launch of its new handbag and Apparel line, Poppy. (via Brickfish)

DKNY launches Facebook Fan Page, Twitter account (via FabSugar)

  • "After seeing the many Donna Karan and DKNY fan sites that were being created by anonymous people and joined by thousands, we have decided that the interest and enthusiasm for our brands deserves attention beyond what our Web sites provide," said Patti Cohen, executive vice president of global marketing and communications.

Florida high school to provide Fashion Marketing classes (via Tampa Bay Online)

  • The school will offer several specialty programs, such as veterinary assisting, culinary, fashion marketing and – appropriately for its Yankee owner namesake – a sports, recreation and entertainment marketing academy.

Press registration now open for London Fashion Week (via London Fashion Week)

One Comment

  • Posted July 3, 2009 at 10:49 am | Permalink

    Interesting article about fashion week. Every season there is a different vibe. Can’t even imagine it being at the Lincoln Center now. Bryant Park was such a centered local
    Sabina

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.