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Fashion PR News: Magnolia PR Announces New Client Verdessence

Magnolia PR, a boutique firm based in Los Angeles focused on fashion accessories, baby and lifestyle brands, has announced their newest client, newly launched green online boutique Verdessence.

verdessencegirlVerdessence carries sustainable & stylish clothing and accessories for men, women, baby, and pet, as well as green beauty, gift, and home decor items. Labels include Edun, Del Forte Denim, and Bambu and 1% of sales go to environmental groups through membership in 1% for the Planet, an organization that connects business owners and environmental non-profits, as well as Climate Cycle which raises money for the installation of solar panels in elementary schools.

Lauren McGinty and Michael McCarthy started Verdessence out of a desire to promote positive change in the world, and an appreciation for products created by businesses exercising social and environmental responsibility. Verdessence is dedicated to the preservation of our planet while celebrating the beauty created from sustainable, fairly traded, organic, handmade, recycled and natural resources.

To learn more about Verdessence and browse current offerings, please visit

Grace & Cello’s Cypress off-the-shoulder top, $66, at

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at