Fashion PR News: Magnolia PR Announces New Client Verdessence

Magnolia PR, a boutique firm based in Los Angeles focused on fashion accessories, baby and lifestyle brands, has announced their newest client, newly launched green online boutique Verdessence.

verdessencegirlVerdessence carries sustainable & stylish clothing and accessories for men, women, baby, and pet, as well as green beauty, gift, and home decor items. Labels include Edun, Del Forte Denim, and Bambu and 1% of sales go to environmental groups through membership in 1% for the Planet, an organization that connects business owners and environmental non-profits, as well as Climate Cycle which raises money for the installation of solar panels in elementary schools.

Lauren McGinty and Michael McCarthy started Verdessence out of a desire to promote positive change in the world, and an appreciation for products created by businesses exercising social and environmental responsibility. Verdessence is dedicated to the preservation of our planet while celebrating the beauty created from sustainable, fairly traded, organic, handmade, recycled and natural resources.

To learn more about Verdessence and browse current offerings, please visit

Grace & Cello’s Cypress off-the-shoulder top, $66, at

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.