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Fashion PR News: TheLookbook Hires Shannon Levy as Beauty Director


TheLookbook, a searchable database for brands, public relations firms, stylists and celebrities, will be launching a Beauty and Makeup Artist division in the Fall of 2009. In preparation, founders Kristin Calavas and Rhonda Richford have hired Shannon Levy, former Managing Editor of Makeup Artist magazine, as Beauty Director. Levy is also a Contributing Editor for On Makeup magazine and will continue in this capacity while working as Beauty Director for TheLookbook.  Prior to her tenure at Makeup Artist, she was a beauty reporter and contributor at InStyle magazine.

For more information about The Lookbook, check out this PR Couture post and podcast with co-founder Kristin Calavas and skim the following below:

Information available through TheLookbook includes:

  • Current information for public relations and sample requests contacts at major fashion houses, including email addresses.
  • Comprehensive listings of fashion public relations firms and their current clients.
  • Up-to-date stylist information including agency information and a list of celebrity clients.
  • Celebrities’ stylist information and notes on fashion or beauty endorsement contracts.
  • A fashion Keyword search to enable professionals to call in items for shoots using common terms such as “jeans,” “bikinis,” or “menswear.”
  • A Stylist Keyword search to enable users to find celebrity endorsements or contracts using brands such as “L’Oreal” or “Neutrogena.”
  • TheLookbook’s red carpet credits blog that list comprehensive outfit red carpet credits for celebrities, with a search function to review a celebrity’s history.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at