Top Fashion PR Links

fprfA few fashion schools (via Examiner.com)

  • Fashion schools all across the country offer opportunities to get a degree in a variety of specialized fashion topics. The most popular fashion schools are located in California and New York but there are other great schools nationwide as well.

Twitter 101 shares best practices for brands in first step toward monetization (via NYT)

  • Twitter unveiled Twitter 101, a series of Web pages and a downloadable slideshow that explain what Twitter is and how businesses can use it, along with case studies of a few companies that use Twitter.

The London College of Fashion’s new Schway (via Kingdom of Style)

  • …the London College of Fashion [is] allowing visitors to their site to use an application called Schway, which lets you dress up a mannequin in the looks they have put on their site.

The end of Shiny Media (via Telegraph)

  • I only ever viewed blogging as a means of publishing content online. Blogs are written in a very specific style, but that style is one that suits the web – which is one reason why Shiny Media got so much more traffic than some of the awful women’s sites produced by old media publishers. I loved and understood the blogging world, but we were online publishers first and bloggers second. If I were to start it all again now, I’d create websites but maintain the same style guide.

Copy of an imitation (via The Coveted)

  • Ann Kathrin Rohr and Saskia Hammen took inspiration from the notion of copying in the fashion industry. Their collection Copy of an Imitation, as their need to copy because there is nothing new out there. “Especially in fashion there are an awful lot of copies. We have tried to copy a positive influence in the work, “says Saskia.

Fashion PR News: TheLookbook Hires Shannon Levy as Beauty Director

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TheLookbook, a searchable database for brands, public relations firms, stylists and celebrities, will be launching a Beauty and Makeup Artist division in the Fall of 2009. In preparation, founders Kristin Calavas and Rhonda Richford have hired Shannon Levy, former Managing Editor of Makeup Artist magazine, as Beauty Director. Levy is also a Contributing Editor for On Makeup magazine and will continue in this capacity while working as Beauty Director for TheLookbook.  Prior to her tenure at Makeup Artist, she was a beauty reporter and contributor at InStyle magazine.

For more information about The Lookbook, check out this PR Couture post and podcast with co-founder Kristin Calavas and skim the following below:


Information available through TheLookbook includes:

  • Current information for public relations and sample requests contacts at major fashion houses, including email addresses.
  • Comprehensive listings of fashion public relations firms and their current clients.
  • Up-to-date stylist information including agency information and a list of celebrity clients.
  • Celebrities’ stylist information and notes on fashion or beauty endorsement contracts.
  • A fashion Keyword search to enable professionals to call in items for shoots using common terms such as “jeans,” “bikinis,” or “menswear.”
  • A Stylist Keyword search to enable users to find celebrity endorsements or contracts using brands such as “L’Oreal” or “Neutrogena.”
  • TheLookbook’s red carpet credits blog that list comprehensive outfit red carpet credits for celebrities, with a search function to review a celebrity’s history.

Fashion PR Jobs, Internships: NYC, LA, NJ

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Great stuff on the PR Couture Job Board!

PR Coordinator, NYC Fashion Showroom:

Update this job has been filled – thank you!

  • Our NYC Fashion Designer/Brand client needs a PR Coordinator for their NYC showroom to assist in all things press related. This is a very small, yet fast paced showroom. Candidate must wear many hats and be ready to assist in any project. Candidate must be ready and willing to roll up their sleeves and get to work with very little training. Candidate needs to be very organized, motivated and poses a stellar work ethic. Candidate must be able to take on many projects sufficiently and confidently. Candidate needs to support this department and their manager in all aspects, while also overseeing a team of interns.

Fashion/Lifestyle PR Internship, Capobianco & Associates, Los Angeles, CA

  • Looking for a Public Relations/Brand Development Intern (preferably for School Credit) to work directly with the owner of the company! Day-to-day duties will include: answering phones, processing shipments, checking in/out stylist and editor sample requests, updating and organizing media databases, assisting with large press kit mailings, etc.

Online PR Specialist, Bare Necessities, Avenel, NJ

  • Bare Necessities, the second largest Internet lingerie retailer (the #1 company is a ‘secret’!), is looking for an online public relations specialist to help manage publicity and generate online interest and awareness for its website, www.BareNecessities.com.