2009 August | PR Couture: Fashion PR, Marketing & Social Media

PR Couture Goes Virtual: Fashion PR in Second Life

August 24, 2009 3 Comments written by PR Couture

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In a swish of something completely different, PR Couture is going virtual! We will be sponsoring 24 hours of fashion in Second Life, celebrating the one-year anniversary of GLANCE International Agency, Second Life’s premier Fashion PR Agency. In a world where anything is possible, GLANCE will be presenting International Fashion Day, bringing together Second Life’s most respected fashion designers across the globe for 24 runway shows in 24 hours!

As official sponsor of the event, PR Couture will be interviewed in the premiere issue of GLANCE’s new fashion magazine, sharing fashion PR tips that transcend the physical, and will get to play around in SL, enjoy the shows and meet several prominent SL fashion designers! The goal of the partnership is to bridge the gap between virtual and material fashion, and hopefully share some knowledge between the two worlds.

In case you are out of the loop, Second Life is a free 3D virtual world imagined and created by its Residents, some of which have become quite wealthy in RL (that’s real life) through the SL currency, the Linden™ dollar. Fashion is serious business in SL and it should be an interesting, eye-opening and of course, fashionable time.

International Fashion Day will take place Saturday, September 5th from 12 PM PDT to Saturday, September 6th at 12 PM PDT. If your interest is piqued, you can find more about Second Life and sign up for a free account at www.secondlife.com

GLANCE International Agency is not affiliated with or sponsored by Linden Research, Inc. Second Life® and Linden Lab® are trademarks or registered trademarks of Linden Research, Inc. All rights reserved. No infringement is intended. Photos courtesy of GLANCE.

Filed Under: News & Events

Fashion PR Tips: Don’t Undervalue Media Training (or Practicing in the Mirror)

August 18, 2009 0 Comment written by Nancy

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You said what on camera?! Stepping in front of a camera or being questioned by a reporter can often result in a “lights on, brain off” scenario. Preparation, practice and more practice are essential when it comes to interviewing, which is why many PR agencies offer something called media training, which takes clients through mock-interview situations to help them react positively under pressure. While you may be prepared for the typical, expected questions: “What was your design inspiration?” or “How did you get started?” Sometimes it’s the simple questions like, “How old are you?” or even “In this economy, who can really afford your designs?” that may throw you off and result in a stuttering mess, blank look, or the worst shade of red to creep upon your cheeks. Even if you don’t have the benefit of a full session of media training, adhering to the three “Cs” are a great way to focus and get yourself prepared.

The 3 C’s of Media Relations

Comfort

Ever seen a nervous interviewee? Feel for them, don’t you? This person either skipped the media training and practice, or needs more of one or both! Even if you’re not on camera, being nervous can make for an awkward interview. Your goal is to be comfortable, and this takes practice and time. There are few people who are immediately comfortable speaking in front of the camera, with reporters or to a large crowd. Practicing helps tremendously. Give yourself time that you can set aside, practicing interview questions with a friend or taking the tips from your media training session, so that you can get yourself comfortable.

Filed Under: PR Couture, Tips & Strategy Tagged With: Fashion PR