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[Sponsored by Magnolia PR] Top Fashion PR Links

August 14, 2009 0 Comment written by PR Couture

This Top Fashion PR Links post is sponsored by Magnolia PR, a boutique firm based in Los Angeles focused on fashion accessories, baby and lifestyle brands. Giving individual attention to clients and connecting fledgling and established brands to their desired media, Magnolia PR provides optimal exposure and results. For information on how you can sponsor a post, please email info[at]prcouture.comfprf

How to use Facebook for Personal Networking (via Mashable)

  • Facebook, after all, has 250 million active users compared to about 44 million for LinkedIn, and even though the atmosphere is clearly not as focused on business, there are still a ton of opportunities for professional networking that business users would be remiss to pass up.

Emerging designer call for Los Angeles Fashion Week (via Apparel News)

  • Emerging designers will be among the lineup at Downtown Los Angeles Fashion Week during the upcoming Los Angeles Fashion Week in October, thanks to a partnership with the Department of Cultural Affairs for the city of Los Angeles.

Perry Ellis’ Social Media Strategy (via MediaPost)

  • Recognizing the need to connect with the consumer in a more personal way, Perry Ellis began its social networking initiative to encourage a two-way dialogue with its consumer and fashion audience, says Colleen Adams, the site’s editor, who is also charged with the brand’s other social media initiatives.

The ROI of a press release is not media coverage (via BNet)

  • Well-written press releases have lost much of their power to generate actual news coverage. Journalists suffering from information overload rarely have the time to slog through the number of pitches they receive daily, so publicists bank on their relationships with them to get coverage. If press releases have any potency now, it comes from showing up in Web searches and, hopefully in the process, raising a company’s profile online.

Vibe magzine goes digital (via WSJ)

  • “In the case of Vibe, this makes a great deal of sense because I can imagine many ways in which the brand can exist and be monetized outside its print heritage,” said Peter Kreisky, a magazine industry consultant.
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Fashion PR Internships: NYC

August 12, 2009 0 Comment written by PR Couture

Looking to hire? Forget weeding through hundreds of Craigslist emails or spending a fortune to advertise your position. The PR Couture Fashion PR Job Board is an easy, inexpensive way to reach targeted applicants passionate about fashion PR. We support all paid postings with extra tweets to our over 10k followers as well as on Facebook, so you’ll be sure the word gets out to the right people about your opening.

Looking for a fashion PR Internship?  Read this popular post to make sure your search is successful!

job-post

Fashion PR Intern – PR Noir

  • PR Noir, one of New York’s fastest growing boutique PR firms, is seeking Fall 2009 interns who will assist with admin work, sample requests and client planning.

Fashion PR Intern – Shine Media PR

  • Shine Media PR a fashion PR firm in NYC, is looking for full- or part-time interns for the fall semester starting immediately for either experience or school credits. We are looking for hardworking, organized and persistent people who are looking to get incredible experience working in fashion PR.

Consumer/Fashion PR Intern in San Francisco – Arieff Communications

  • AC, a consumer public relations agency located in SF and NYC, is seeking a Fall intern. The position is part time, 2-3 days per week.
Filed Under: Jobs & Internships Tagged With: ,

Fashion PR Services: Retainer, A La Carte, On Demand, Performance

August 12, 2009 2 Comments written by Crosby

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Most PR agencies make their living off of retainer-based services, but as public relations evolves and and the market shifts (ie social media’s free tools throw traditional media relations for a loop), new service offerings are popping up to either augment, modify, or provide quick solutions to the need for PR.

For an emerging fashion designer, committing to a yearly contract for a PR retainer can feel daunting, and agencies often struggle with client expectations for immediate, Oprah-style results. For new and emerging designers specifically, A la carte PR services can be an easier and more affordable transition into working with an agency while offering the agency  a chance to show the client what they can do. For in-house PR specialists, working with a PR agency just for an area of specialization in a project-setting, like media training, social media or crisis communications, can be a viable option to round out expertise. Some PR agencies believe the traditional PR model is outdated and are moving toward a performance model that uses a low retainer base and then charges additional fees only when media coverage comes in. In this post, we take a high-level approach to exploring both the traditional and alternative services agencies are offering to stay viable and relevant to the demands of today’s client.

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Filed Under: PR Couture, Tips & Strategy Tagged With: , ,
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