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PR Couture Goes Virtual: Fashion PR in Second Life


In a swish of something completely different, PR Couture is going virtual! We will be sponsoring 24 hours of fashion in Second Life,  celebrating the one-year anniversary of GLANCE International Agency, Second Life's premier Fashion PR Agency. In a world where anything is possible, GLANCE will be presenting International Fashion Day, bringing together Second Life's most respected fashion designers across the globe for 24 runway shows in 24 hours!

As official sponsor of the event, PR Couture will be interviewed in the premiere issue of GLANCE's new fashion magazine, sharing fashion PR tips that transcend the physical, and will get to play around in SL, enjoy the shows and meet several prominent SL fashion designers! The goal of the partnership is to bridge the gap between virtual and material fashion, and hopefully share some knowledge between the two worlds.

In case you are out of the loop, Second Life is a free 3D virtual world imagined and created by its Residents, some of which have become quite wealthy in RL (that's real life) through the SL currency, the Linden™ dollar. Fashion is serious business in SL and it should be an interesting, eye-opening and of course, fashionable time.

International Fashion Day will take place Saturday, September 5th from 12 PM PDT to Saturday, September 6th at 12 PM PDT. If your interest is piqued, you can find more about Second Life and sign up for a free account at

GLANCE International Agency is not affiliated with or sponsored by Linden Research, Inc. Second Life® and Linden Lab® are trademarks or registered trademarks of Linden Research, Inc. All rights reserved. No infringement is intended. Photos courtesy of GLANCE.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Posted August 26, 2009 at 10:33 am | Permalink

    I was under the impression that Second Life was really loosing its foothold as a viable tool for PR/Advertising. Although maybe changing to a free platform has helped them?

  • Posted August 28, 2009 at 8:48 am | Permalink

    Hi Ryan,
    Admittedly I know very little about SL – but the people I am working have created successful businesses operating totally within the parameters of SL. GLANCE isn’t a fashion PR agency with a SL presence, it is a SL fashion PR agency. I’m looking forward to learning more about how this all works!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at