PR Couture Goes Virtual: Fashion PR in Second Life


In a swish of something completely different, PR Couture is going virtual! We will be sponsoring 24 hours of fashion in Second Life,  celebrating the one-year anniversary of GLANCE International Agency, Second Life’s premier Fashion PR Agency. In a world where anything is possible, GLANCE will be presenting International Fashion Day, bringing together Second Life’s most respected fashion designers across the globe for 24 runway shows in 24 hours!

As official sponsor of the event, PR Couture will be interviewed in the premiere issue of GLANCE’s new fashion magazine, sharing fashion PR tips that transcend the physical, and will get to play around in SL, enjoy the shows and meet several prominent SL fashion designers! The goal of the partnership is to bridge the gap between virtual and material fashion, and hopefully share some knowledge between the two worlds.

In case you are out of the loop, Second Life is a free 3D virtual world imagined and created by its Residents, some of which have become quite wealthy in RL (that’s real life) through the SL currency, the Linden™ dollar. Fashion is serious business in SL and it should be an interesting, eye-opening and of course, fashionable time.

International Fashion Day will take place Saturday, September 5th from 12 PM PDT to Saturday, September 6th at 12 PM PDT. If your interest is piqued, you can find more about Second Life and sign up for a free account at

GLANCE International Agency is not affiliated with or sponsored by Linden Research, Inc. Second Life® and Linden Lab® are trademarks or registered trademarks of Linden Research, Inc. All rights reserved. No infringement is intended. Photos courtesy of GLANCE.
About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.