[Sponsored by Magnolia PR] Top Fashion PR Links

This Top Fashion PR Links post is sponsored by Magnolia PR, a boutique firm based in Los Angeles focused on fashion accessories, baby and lifestyle brands. Giving individual attention to clients and connecting fledgling and established brands to their desired media, Magnolia PR provides optimal exposure and results. For information on how you can sponsor a post, please email info[at]prcouture.comfprf

How to use Facebook for Personal Networking (via Mashable)

  • Facebook, after all, has 250 million active users compared to about 44 million for LinkedIn, and even though the atmosphere is clearly not as focused on business, there are still a ton of opportunities for professional networking that business users would be remiss to pass up.

Emerging designer call for Los Angeles Fashion Week (via Apparel News)

  • Emerging designers will be among the lineup at Downtown Los Angeles Fashion Week during the upcoming Los Angeles Fashion Week in October, thanks to a partnership with the Department of Cultural Affairs for the city of Los Angeles.

Perry Ellis’ Social Media Strategy (via MediaPost)

  • Recognizing the need to connect with the consumer in a more personal way, Perry Ellis began its social networking initiative to encourage a two-way dialogue with its consumer and fashion audience, says Colleen Adams, the site’s editor, who is also charged with the brand’s other social media initiatives.

The ROI of a press release is not media coverage (via BNet)

  • Well-written press releases have lost much of their power to generate actual news coverage. Journalists suffering from information overload rarely have the time to slog through the number of pitches they receive daily, so publicists bank on their relationships with them to get coverage. If press releases have any potency now, it comes from showing up in Web searches and, hopefully in the process, raising a company’s profile online.

Vibe magzine goes digital (via WSJ)

  • “In the case of Vibe, this makes a great deal of sense because I can imagine many ways in which the brand can exist and be monetized outside its print heritage,” said Peter Kreisky, a magazine industry consultant.
About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.