[Sponsored by SoftMirage] Top Fashion PR Links

This Top Fashion PR Links post is sponsored by SoftMigage. At Softmirage we have a deep understanding of the elements that contribute to a brand’s success online. It’s about cutting edge design, next generation interactive and robust technology solutions that entice, engage and excite. Building real emotional connections. We are on the cusp of new and emerging technology. Our team is equipped to build, host, integrate and maintain ground-breaking projects using state of the art software tools. No rigid templates. No boundaries. Just the best in class design and technology.fprf

Interview with Tanya Farmer, account director at UK fashion PR company Dantan Ltd (via Flavour Magazine)

  • My days wind down by about 5ish and I start to arrange myself for the next day. There are often events and places to be ‘seen’ at which can happen on any day of the week. It’s also a good idea to meet all your contacts on a regular basis, lunches, coffees or the odd night out are a great idea.

Fashion 2.0 Presents Industry Showcase (via NextNY)

  • It was all about the business model at the Fashion 2.0 Startups Showcase this week, where five New York-based entrepreneurs got to strut their stuff before four venture capitalists and the fashion community inside W Hotel’s Audrey Lounge.

Social networking for retailers (via Internet Retailer)

  • In the past two years, retailers have flocked to social networks. Today, 56.8% of the Internet Retailer Top 500 e-retailers have a page on Facebook, 41.4% have a channel on YouTube, 28.6% have a page on MySpace and 20.4% have an account on Twitter. And a great many more smaller e-retailers have joined the bandwagon.

What do companies look for in a fashion blog (via Independent Fashion Bloggers)

  • So what do companies look for when determining which blogs to work with? Well, I asked a few professionals who handle PR for fashion companies, Tim Gill from Shopbop.com, Jennifer Plantz from Echo Design and Lindsay Kordik form Parish PR about what they look for in a fashion blog…

Fashion blogging as a business? (via Final Fashion)

  • Being held to impossible standards inspires rebellion in bloggers just like it does in any individual.  The art of being both established and professional, always new but also consistent, plus being a free and flawed human being is difficult.  That is why it is so hard to do well, and even more so when you have to do it publicly, and for the first time.  Even the pros will get it wrong from time to time, so its not surprising that people with baby blogs of 2 or 3 years or so struggle.
About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.