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Top Fashion PR Links


Are we awaiting a Levi's 501 comeback (via Branding Strategy Insider)

  • Thus, at the precise moment that 501s went completely out of fashion, they started their irrevocable return to the centre. A new generation of boys will discover the jeans, and once again, middle-aged men will gaze wistfully at the scarlet tab on bright blue denim and recall times long past.

The GAP goes viral (via Digital Buzz Blog)

  • Campaign website is fully integrated with Facebook and shows the new collection on a virtual journey with the law of evidence showing why big celebrities came to this world as Sonya Walger, Anna Gaskell and Alessandro Nivola.

Twitter for fashion

  • StyleRays is a community where users can share their own style and spot new trends: you can think about it as a daily style blog or as a Twitter-like (microblogging) community focused around the question "What are you wearing now?"

Fashion Runway Tips for Designers (via Pierce Mattie)

  • Designers should: Realize, Appoint, Prioritize, Eat and Acknowledge.

Integrated Fashion Marketing (via Fashionably Marketing Me)

  • Marketing is holistic, and great marketing plans take time to develop and nurture. This is true for online, as well as offline marketing; new media as well as older, more traditional forms of media.

Social media don'ts for fashion/beauty brands (via Little Pink Book)

  • Basically, it doesn’t matter if you are in fashion, makeup, medical supplies, school books or the toilet paper industry – if you are in charge of an outlet and a person contacts you with a legitimate inquiry – you are supposed to answer them.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at