Top Fashion PR Links

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Are we awaiting a Levi’s 501 comeback (via Branding Strategy Insider)

  • Thus, at the precise moment that 501s went completely out of fashion, they started their irrevocable return to the centre. A new generation of boys will discover the jeans, and once again, middle-aged men will gaze wistfully at the scarlet tab on bright blue denim and recall times long past.

The GAP goes viral (via Digital Buzz Blog)

  • Campaign website is fully integrated with Facebook and shows the new collection on a virtual journey with the law of evidence showing why big celebrities came to this world as Sonya Walger, Anna Gaskell and Alessandro Nivola.

Twitter for fashion

  • StyleRays is a community where users can share their own style and spot new trends: you can think about it as a daily style blog or as a Twitter-like (microblogging) community focused around the question “What are you wearing now?”

Fashion Runway Tips for Designers (via Pierce Mattie)

  • Designers should: Realize, Appoint, Prioritize, Eat and Acknowledge.

Integrated Fashion Marketing (via Fashionably Marketing Me)

  • Marketing is holistic, and great marketing plans take time to develop and nurture. This is true for online, as well as offline marketing; new media as well as older, more traditional forms of media.

Social media don’ts for fashion/beauty brands (via Little Pink Book)

  • Basically, it doesn’t matter if you are in fashion, makeup, medical supplies, school books or the toilet paper industry – if you are in charge of an outlet and a person contacts you with a legitimate inquiry – you are supposed to answer them.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.