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Nolcha Fashion Week 2009 – Front of House Q&A with BJ Coleman

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After the Nolcha runway show and post-show frenzy died down, I stepped outside for a breather and a quick Q&A with Nolcha’s front of house, BJ Coleman. This was BJ’s first year working with Nolcha Fashion Week, he was attracted to the focus on helping indie designers get recognition, noting it’s more of a challenge and more fulfilling working with lesser known designers than with big established brands. Which he knows a thing or two about.

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BJ boasts an impressive resume including working with Maury Povich, CNN, and Queen Latifah, by his senior year of college, BJ was hired as the personal assistant to Baby Phat creative director Kimora Lee Simmons. After graduating, BJ went on to work for NC Connect (Naomi Campbell’s Marketing and PR Firm) where he served as PR Account Executive and Celebrity Wrangler, handling and assisting the firm’s heavyweight accounts, including Dolce & Gabbana, Alicia Keys, and others. For four years, BJ was a key player in the Phat Fashions empire, serving as Senior Director of Marketing & Public Relations, where he built and developed an in-house PR division for the legendary hip-hop fashion house. In 2008, BJ became the Vice President of Entertainment & Talent for 5W Public Relations, a NYC-based PR agency where BJ represented such stars as Malinda Williams, Ray J, D-Nice, hairstylist Ted Gibson & rap star Trina. Most recently, BJ launched Coleman Entertainment Group in New York City.

Seriously did I ask for a sit down with the right guy or what?

I asked BJ for his Three Key Ingredients for a Successful Runway Show, and he shared the following:

  • Securing media attendance at the show
  • Managing the list and keeping the list organized
  • Post show press and buzz

BJ brought up a good point with post-show coverage – it isn’t enough to simply get editors to attend the shows, the goal is to maximize the relationship from there on out and to leverage the show to bring in consistent online and offline coverage all season. Yes, BJ is a big fan of fashion bloggers and online media, noting that all of his clients want blog coverage and it’s how many people now get their news.

No doubt Nolcha and its designers are in good hands with BJ Coleman at the helm!

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.