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Nolcha Fashion Week – Fashion Business Panel Video


On Wednesday during Fashion Week I took a break from the tents and headed to the Upper East Side to experience Nolcha Fashion Week - a four day alternative event showcasing independent designers. In addition to several runway shows, Nolcha hosted a Fashion Business Panel featuring Christine Driscoll, Business Development Manager of EDUN LIVE, Debora Pokallus, Founder of Bel Esprit Showroom, Elizabeth Olsen, Fashion Designer and Founder of Olsenhaus, Holly Landau, Leadership Expert and CEO of the consulting firm, Landau Leadership, Judy Galloway. owner of G Marketing Group, and Emcee Matthew Weiss, Global Learning Chair, Entrepreneurs' Organization.

In case you aren't familiar, Nolcha is a wonderful platform for emerging and independent fashion talent to be educated, network and showcase their work on a global stage. They are known for their shared resources, business advice and continually expanding tools. Nolcha was also kind enough to host PR Couture's birthday party in New York, along with Smashing Darling, back in June.

The panel was aimed at the designer just starting out, with advice dispensed on all the basics, from creating a business plan to getting your designs into local boutiques and basic PR techniques. There was so much great information and priceless advice flowing I just turned on my flip in the hopes of bringing the knowledge back to you! Keep in mind, this is are 3 clips featuring raw footage.  I'd recommend just loading it up and listening to it while you do other stuff - or not! The panelists pick up the microphone pretty soon through part 1.

Part 1 - What makes you different?

Part 2 - How to balance it all?

Part 3 - What investors are looking for, your business/marketing/PR plan

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Harper
    Posted September 23, 2009 at 2:52 pm | Permalink

    Thanks for posting these vids. Wish I was there. Would love to see more events like this one. Seems like there is a groundswell of independent designers speaking out.

  • Jesica
    Posted September 23, 2009 at 9:32 pm | Permalink

    Loved the insight and information, thanks for sharing these!

  • Posted September 24, 2009 at 8:49 am | Permalink

    Crosby, these are great! I just added it to our site. I hope this, coupled with a the other online events,, help are the pivot point for the fashion industry to start embracing technology as a better way to engage with customers, build once lost loyalty and save money all at once!
    .-= Macala Wright´s last blog ..NYFW Wrap Up: Fashion Business Panel =-.

  • Posted September 25, 2009 at 3:47 am | Permalink

    It was a pleasure moderating this discussion of fashion industry experts. As a student of entrepreneurship, I learned a lot of the fashion industry and hope to import some of these concepts to my industry. The Entrepreneurs’ Organization consists of all types of business owners (fashionistas, manufacturers, professional services, retailers, wholesalers, etc) and our mission is to help one another learn and grow through expert learning and peer-to-peer learning. Thank you NOLCHA for allowing me and the Entrepreneurs’ Organization to participate.
    .-= Matthew Weiss´s last blog ..Speed Cameras Coming To New York? =-.

One Trackback

  • By New York Fashion Marketing Business Panel «FMM on September 24, 2009 at 8:36 am

    […] I believe that Fashion Week S/S10 was pivot point for fashion brands and retailers to start embracing new forms of marketing and technology. The events that occurred were numerous; live tweeting and streaming Inside The Tents, FashionCamp (Barcamp for fashion industry professionals), the Independendent Fashion Bloggers dress up soiree and even the LadyLux/Stylemom/GlamourCow launch party have all contributed to the changing the way the fashion industry does business. One of my most respected business colleagues, Crosby Noricks, of PR Couture, along with our own Maria Ogneva were fortunate enough to attend the Nolcha’s Fashion Business Panel. Crosby record the panel and wrote: […]

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at