Independent Fashion Bloggers Dress-Up Soiree Highlight of Fashion Week

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Many fashion bloggers operate as islands. Sure, we check in with one another through Twitter, Skype and blog comments, but much of the actual business of blogging takes place on our lunch hour or burning the midnight oil in our Betsey Johnson pajamas, listening to Otis Redding or one of Gala Darling’s Love and Sequins podcasts, occasionally wondering what it’s all for (or maybe that it just me!). There is no busy newsroom to keep us on task, no impromptu coffee breaks to dish over the latest episode of Gossip Girl, and depending on where you are stationed, few people to exclaim, with just the right amount of enthusiasm, about your latest stroke of brilliance, or brand new patent leather booties.

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Nadia/The Fashion VisionBoard Girl; Jennine/The Coveted/IFB

Jeannine Tamm deserves petticoat twirls and accolades for her work conceiving of and creating the Independent Fashion Bloggers online community. A mostly one-woman show, Jeannine has created a place where bloggers can share information through forums and reap the benefits of posts like “What do companies look for in a blog,” and “Defining & Publicizing Your Blog’s Advertising Policy.” In addition to providing useful content, Jeannine also created Little Birdie, a HARO-style service designed to connect fashion PR agencies with bloggers.

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Held at Broadway East, Photo by Anthony Tilghman

The IFB Dress Up Soiree, held during fashion week this past Monday, was one of the most remarkable (and stylish) events I have attended in recent memory. Not only because of the killer killer line-up of panel speakers including Susie Lau of Style Bubble and Tricia Royal of Wardrobe Remix/Bits n Bobbins, but because how strongly the fashion blogger community came out in support of each other, and the palpable energy from our collective enthusiasm at being all congregated in one single place, dishing and gabbing with each other In Person!

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Fashion PR News: Ruby Press Signs Three New Clients

Ruby Press, a boutique PR agency located in Berkeley, CA, is thrilled announce its representation of bridesmaid dress company Swoon,  skin care brand Marie Veronique Organics and San Francisco’s largest day spa, SenSpa.

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Swoon

  • Swoon bridesmaid dresses, beautifully crafted and designed with destinations in mind, are truly built for life beyond the big day. Never overly fussy or formal, think of Swoon pieces as custom, silk sundresses you’ll want to wear again and again. Simple, perfect, easy to pack and always under $300.

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PCA/ACA Call For Papers: Fashion, Appearance, & Consumer Identity

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In April, I presented findings from my master’s thesis about fashion PR at the PCA/ACA conference in New Orleans. It was a great experience and one I highly recommend. If you have any sort of fashion research or insights to share, please consider applying to present at next years conference in St. Loius March 31- April 3, 2010. For full conference information see this link. If you live in the area, I guarantee an inspirational and educational time. There are so many facets related to fashion that can be explored, and this is a great conference to attend to learn more about the many aspects of fashion studies.

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