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Rachel Zoe QVC Party: Where Fashion Bloggers and Celebrities Mix

Fashion Week is as much about the runway shows taking place all around the city as it is about what goes on after hours. On Saturday, bleary-eyed from the red eye the night before, I clung to wakefulness in order to attend Rachel Zoe's QVC launch party inside the Mercedes-Benz Fashion Week main tent. It was a great way to kick off the week and especially to be one of just a few bloggers who were invited to attend the celebrity showdown. In addition to Ms. Zoe, star sightings included Mark-Paul Gosselaar (Zack on Saved by The Bell), Justin Kirk (Andy on Weeds), Michael Urie (Mark on Ugly Betty), Jessica Sozhr (Gossip Girl), Hillary Duff, Heather Graham and many others I have now forgotten - Ugly Betty, Weeds and GG was pretty much heaven - I like my TV.

Jordana/Clutch-22, Jessica Sozhr/Gossip Girl, Jeanette/Manhattanite

Fashion bloggers sipping on champagne and chatting up a storm included Jordana of Clutch-22, Julia of Fashion Pulse Daily, Zephyr of College Fashion, Wendy of Nitrolicious, Fassionaburu girls Kathy, Alyssa, Vique and Jennine of the Coveted. It was also great to meet Jeanette Vives-Silvestri of online boutique Manhattanite (I contribute to the Shop Manhattanite blog).

While we were all enjoying ourselves, QVC was broadcasting live from the tents. In addition to the collection of outwear and accessories from Rachel Zoe, QVC showcased additional popular QVC designers including Bradley Bayou, Chloe Dao, Lori Goldstein as well as the debut of several new designers including Vivienne Tam and Erin Fetherston.

Special thanks to Alyssa Beinhaker at dOMAIN for all her help. These kinds of events are nothing without the hard work and communication of those working behind the scenes.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Posted September 17, 2009 at 4:47 pm | Permalink

    This was one of my fav nights! :) Thanks for posting this pic! I’m totally going to use it. Jessica was so nice in person…not to mention gorgeous. AND yes! None of this would be possible without the hard work of smarty PR ppl like Alyssa!

  • Posted February 6, 2010 at 3:13 pm | Permalink

    alyssa beinhaker was NOT at this event, nor did she host it or work at it. Domain is the actual PR company that worked the event and did all of the hard work to make the event happen. Ms. Beinhaker was let go from Domain and was NOT a part of this event.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at