Top Fashion PR/Marketing/Social Media Links

fprf

With Fashion Week near upon us, traditional media and bloggers are focusing coverage on a review of the industry and its hot topics – body image, consumerism and of course, the snuggie.

Child fit models (39th and Broadway)

  • It is mind blowing that in a country where almost 10 million girls have eating disorders; people would publicly critique a child’s shape and pass it off as part of the “job”.

Girls and body image, it’s getting worse (WSJ)

  • … today’s fourth-grade girls are barraged by media images of thinness. They can cruise the Internet visiting “Pro-Ana” (pro-anorexia) Web sites and can view thousands of “thinspiration” videos on YouTube celebrating emaciated young women.

Conversation is mixed about recent Glamour belly photo (via Time Online)

  • If the magazine’s readers really do feel like throwing street parties to celebrate the appearance of half an inch of normal fat in the pages of their glossy magazine, then all they have to do is relax and stop judging other women. (They won’t. They are happy — crazed with joy — with the half-inch of fat in novel isolation; they wouldn’t like it on every page.)

Why our overweight nation hates overweight people (via Newsweek)

  • “A lot of people struggle themselves with their weight, and the same people that tend to get very angry at themselves for not being able to manage their weight are more likely to be biased against the obese,” says Marlene Schwartz, director of the Rudd Center for Food Policy and Obesity at Yale University. “I think that some of this is that anger is confusion between the anger that we have at ourselves and projecting that out onto other people.” Her research indicates that younger women, who are under the most pressure to be thin and who are also the most likely to be self-critical, are the most likely to feel negatively toward fat people.

Interview with Crystal Renn, plus size poster girl (via Stylist)

  • A hundred years ago, heavier women were more ideal and now it’s a size 0. I think it’s a cycle and I think that women want to see themselves in the pictures — they want to see their size, color and height. I think if that happens, it’ll make women feel more empowered and they’ll love themselves more. In fashion, it starts with the sample sizes and I think designers are becoming more aware. But I think there have been many positive changes. I’ve done all of the Vogue’s and Dolce & Gabbana ads. It’s just a matter of time before it’s brought back to mainstream.

Is Fashion’s Night Out Fashion For America, reinvented? (via Threadbared)

  • Like Fashion for America, the goals of Fashion’s Night Out are to “promote retail and restore confidence” and like Fashion for America, there are limited edition logo T-shirts (suggested retail: $30). What’s especially interesting to me is that both operate through an ethics of fashion consumerism that intertwines market and moral economies.

Snuggie runway show – not to be missed (via design-training)

  • …the product has met with such great demand that the manufacturers have begun offering in different colors, fabrics, and styles, bringing it more closely in line with conventional fashion design precepts than the simplicity of simple, square blankets.
About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.