For those of us in love with all things fashion, you can never have too many black dresses, shoes (of any color) and accessories, especially handbags and bangle bracelets (last one’s my own obsession). While one can suffer from fashion overload – too many pants, not enough tops, etc. etc. – our obsession can be exhilarating. What can be overwhelming now-a-days, is keeping up with our clothes, fashion trends AND social media.
Sewing Machine by Chris Moran
You understand the value of promoting your line or business online, but with the various outlets to promote your brand you can spend your entire day perusing fashion blogs, Facebooking, updating your Twitter account, posting your fashion shows on YouTube and so on. It can be exhausting and extremely time-consuming.
Here are some tips to get you started or help you manage your online presence so you’re not overwhelmed:
Make friends with technology
To start, if you don’t have an online presence (where have you been?!) – it’s time to get online! I’m still surprised by how many indie designers don’t have an online presence. Online time should definitely be worked into your daily schedule, even if it’s just 30 minutes a day, take quick breaks to build your online community by engaging on social networking sites and checking out a few daily reads. And, if you haven’t already, subscribe to PR Couture through email or RSS, natch.
Start small
You can spend the majority of your time trying to find the very best way to promote your business and come away feeling overwhelmed and confused by which route you should take. Research a few sites to see if they’ll be relevant and beneficial to you and your company. Relevance is key. For instance, unless you’re promoting your line to musicians, you don’t need a profile on MusicForte.com or GarageBand.com, even though your guitarist friend invited you and the site works wonders for him/her. Find the sites that will benefit you, inspire you or encourage you in your fashion design work and career. Get familiar enough with the basics of the sites to see which medium will work best for you and then go from there.
For those of you already online, double-check the relevance and benefits of the social networking sites you’re on. While some sites are fun, for productivity’s sake, you want to make sure you’re also making positive connections with your fans, consumers and the media.
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