Top Fashion PR/Social Media Links – FTC Blogger Regulations

FTC Responds to Bloggers Fears (via Fast Company)
- We want to establish a self-imposed ethical standard so people are aware of the conflicts of interest. That’s the base, and we’re saying: This is commerce. That’s acceptable, but when that happens, the reader should know that there’s this potential bias.
FTC Ruling – An Ethical Double Standard? (via Independent Fashion Bloggers)
- …it really should be up to BLOGGERS to ‘level the playing field’ not the FTC. I do not believe they are acting in the best interest of the consumers because if they were, then they’d enforce the same rules on every other media outlet.
Blogged and Sold (NY Times)
- Now that we are all on Facebook, we are each a sole proprietor. We are all perpetrators and victims of promotion (for the most part that promotion is tediously of the “self” variety). That every consumer is now a retailer is capitalism’s ultimate and most logical evolution. Regulating every last one of us in our tiny, imaginary boardrooms (in my mind, mine is mahogany-paneled and has a Häagen-Dasz fountain) is as ludicrous as not skipping past the advertisements on one’s DVR.
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