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Top Fashion PR/Social Media Links – FTC Blogger Regulations

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FTC Responds to Bloggers Fears (via Fast Company)

  • We want to establish a self-imposed ethical standard so people are aware of the conflicts of interest. That's the base, and we're saying: This is commerce. That's acceptable, but when that happens, the reader should know that there's this potential bias.

FTC Ruling - An Ethical Double Standard? (via Independent Fashion Bloggers)

  • ...it really should be up to BLOGGERS to ‘level the playing field’ not the FTC. I do not believe they are acting in the best interest of the consumers because if they were, then they’d enforce the same rules on every other media outlet.

Blogged and Sold (NY Times)

  • Now that we are all on Facebook, we are each a sole proprietor. We are all perpetrators and victims of promotion (for the most part that promotion is tediously of the “self” variety). That every consumer is now a retailer is capitalism’s ultimate and most logical evolution. Regulating every last one of us in our tiny, imaginary boardrooms (in my mind, mine is mahogany-paneled and has a Häagen-Dasz fountain) is as ludicrous as not skipping past the advertisements on one’s DVR.
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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.