[Sponsored by Moderne Press] Top Fashion PR/Social Media Links

[This post is sponsored by Moderne Press, is a boutique PR agency specializing in the representation of brands in the fashion accessories, beauty, home décor, and lifestyle industries. By working hand in hand with clients, Moderne Press provides personalized and dedicated service to create buzz for your brand. If you are interested in sponsoring an weekly links post, please email info[at]prcouture.com]
fprfThemes that emerged during the  SS10 Shows and the Fashion Week Season (The Business of Fashion)

  • Bryanboy was circumspect about all the newfound attention fixated on fashion bloggers. “I wonder if it’s just the latest trend,” he said to me outside Milk Studios in New York. “Will they get tired of us in a few seasons and move onto the next big thing?” It remains to be seen, but for now, the bloggers have arrived in full effect.

Fashion BS is an off the cuff weekly radio show (new shows every Monday) that discusses trends, commentary, and public opinion in the areas of fashion, beauty, and style.

Kimberly Barta, Vice President of Marketing, gives the dish on the Seattle Doc Marten Pop-Up shop (via Sundance Channel)

  • People are from all walks of life: young Japanese punk band kids, to French tourists, to 60-year old downtown women. We seem to have something for everybody; you really cannot tell who is going to walk through the doors. As always, DM has an incredible reach across the board.

Who Do You Trust More: Beauty/Fashion Mag Editors Or Bloggers? (via The Frisky)

  • Keep in mind that bloggers are still second-class citizens in the hierarchy of the publishing world. So they’re not getting nearly as much free crap as, say, an editor who works at Vogue literally gets on an hourly basis, mind you, but plenty. In fact, the above-mentioned Times article on the subject reported that at a recent fashion event, all of the magazine editors who attended waltzed out the door carrying a new designer bag, while the trash bloggers got none. (Twitter outrage ensued, naturally.)

secondlife

Remember when PR Couture participated in a virtual fashion show with a Second Life fashion PR Agency? They just put out their first fashion magazine, a whopping 216 pages! It’s a fascinating read into the SL fashion industry, and it includes an interview with PR Couture founder Crosby Noricks on page 94.

From Toronto To NYC: Fashion PR Interview with Michelle Reagan

[This post was written by Danielle Meder of Final Fashion and was originally published as "Career Karma: Michelle Reagan" on Final Fashion - Thanks Danielle!]

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Michelle Reagan is a Fashion Communications student at Ryerson, but she’s already a total pro – working PR for Toronto Alternative Fashion Week, AIME Luxury, and Catherine Malandrino in New York City. She’s got all the qualities you would expect in a PR star – watch her go far! Besides that, she’s a stellar human being, positive and supportive. I asked her a few questions about work and school.

You just spent the summer in NYC interning for Catherine Malandrino. Do you have any tips for fashion students on getting a New York internship?

Start well in advance. Most companies start looking for summer interns as early as the New Year. Research different companies, see what others are saying about them and determine where you think would be a good fit. Find the best person to talk to – if that means picking up a phone and calling reception, don’t be afraid to do so. Finally, don’t give up – it can be frustrating when people don’t respond but eventually someone will and then that’s where you’re meant to be. If you get multiple responses, you are in the best possible situation – you have options! Get as much experience as you can beforehand so you’re prepared. Internships, especially ones in New York, are challenging and will push you to your limits – you need to be ready, have a thick skin and be able to work through the toughest situations with a smile on your face.

Once you have your internship, make the most of it! You never know what can happen or whom you’ll meet. Don’t be afraid to break out of your comfort zone – you might be surprised at how much you’re capable of and what doors will open as a result.

What did you do in your job at Malandrino? What did you learn?

I think a more realistic question is what didn’t I do?! From creating the run of show for an out-of-town event at midnight to modeling shoes for the production team (also at midnight, it’s a popular time to work before events!) to booking 34 models for our Spring 2010 presentation, you name it, I did it!

Officially though, I did In House PR and worked with the Director of PR & Marketing. That meant fulfilling editorial requests, tracking samples, doing pulls in the showroom with editors and stylists, tracking press coverage and working on events. It also meant trying on the most unbelievable pieces (thigh high purple suede boots and an ostrich feather/sequined skirt were fast favorites), going on photo shoots and working with some of the most amazing, creative, talented and hilarious people I’ve ever met.

If I listed all the things I learned this summer it would be an extremely long list! During the time leading up to Fashion Week I learned what my limits truly were and pushed myself emotionally, mentally and physically harder than ever before. I learned how to deal with desperate situations (like when a confirmed model gets pulled from your show the day before) quickly, efficiently and with minimal freaking out. I think above everything I learned that I truly love this industry and wouldn’t want to do anything else.

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Fashion PR News: Cameo PR Announces New Client jules Jewelry

jules

Cameo PR, a New York- based boutique fashion public relations firm that specializes in accessories,  has added jewelry line jules to it’s roster. Cameo will handle all media relations, product placement, website and collection launches, celebrity endorsement and special projects.

th_26052009023320wtf-earJewelry designer Julie Schwanbeck first launched the eponymous jewelry line, jules, in 2007. jules is a modern, artisan jewelry collection inspired by organic imperfections in nature; deep color variations of gemstones, rich textures of raw minerals and blemishes on hand-hammered metals. The line has been featured on the pages of Women’s Wear Daily, The Chicago Tribune, People, Ok!, Lucky and The Rachael Ray Show, among others. Some of our favorite pieces include these WTF earrings, the Gem Rondelle earwires, and Boulder Opal chain necklace.

“We hand fabricate each piece in our Chicago studio and wouldn’t have it any other way,” explains Schwanbeck. “I want you to see the deliberate hammer strokes, to understand the expression in hand oxidized and textured metals juxtaposed with a gorgeous glimmering gemstone. Jewelry is incredibly personal and I strive to create modern, unique pieces that become meaningful and personal to the wearer; your signature amulet.”

For more information, please contact Malorie Kaye, malorie[at]cameopr.com