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Top Fashion PR/Social Media Links – Social Media Events


On Saturday, 10/24 PR Couture founder Crosby Noricks will be presenting on social media at the Fashion Industry Development Conference in San Diego, stop by and say hello!

On Wednesday 10/28, PR Couture will be part of a panel discussing how retailers are building social communities through Twitter. General Admission seats above the first floor in the Kodak Theater are $200 for both days. If you wish to network with speakers and panelists, Floor Tickets are only $695 for both days. Crosby will be speaking along with Lady Lux, Nicole Aimee Schreiber (Project Manager at Red Interactive & Land’s End) and Maria Ogneva (Director of Client Services at FashionablyMarketing.Me)

If that all sounds like fun, make sure to check out the following articles:

Six Social Sites every Fashion Marketer Should Know (via Ad Age)

  • Social media has deconstructed the traditional means of communication between retailers and consumers by adding new channels for discussion. A designer can communicate with her audience on a moment-to-moment basis through sponsored Facebook groups and fan pages, online chats, Twitter feeds, Flickr, YouTube and new social shopping channels that facilitate two-way conversations.

The Social Side of Estee Lauder (via Fashionably Marketing Me)

  • Estee Lauder used social media to make an ingenious connection to current, new and could be/would be customers by offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast.

How do you feel about sponsored fashion posts? (via Independent Fashion Bloggers)

  • With all the talk about how doing sponsored posts degrades a bloggers credibility, and some blog networks won’t allow you to use their advertising if you do sponsored posts, the truth is, most of us don’t mind them.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at