Top Fashion PR/Social Media Links – Social Media Events


On Saturday, 10/24 PR Couture founder Crosby Noricks will be presenting on social media at the Fashion Industry Development Conference in San Diego, stop by and say hello!

On Wednesday 10/28, PR Couture will be part of a panel discussing how retailers are building social communities through Twitter. General Admission seats above the first floor in the Kodak Theater are $200 for both days. If you wish to network with speakers and panelists, Floor Tickets are only $695 for both days. Crosby will be speaking along with Lady Lux, Nicole Aimee Schreiber (Project Manager at Red Interactive & Land’s End) and Maria Ogneva (Director of Client Services at FashionablyMarketing.Me)

If that all sounds like fun, make sure to check out the following articles:

Six Social Sites every Fashion Marketer Should Know (via Ad Age)

  • Social media has deconstructed the traditional means of communication between retailers and consumers by adding new channels for discussion. A designer can communicate with her audience on a moment-to-moment basis through sponsored Facebook groups and fan pages, online chats, Twitter feeds, Flickr, YouTube and new social shopping channels that facilitate two-way conversations.

The Social Side of Estee Lauder (via Fashionably Marketing Me)

  • Estee Lauder used social media to make an ingenious connection to current, new and could be/would be customers by offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast.

How do you feel about sponsored fashion posts? (via Independent Fashion Bloggers)

  • With all the talk about how doing sponsored posts degrades a bloggers credibility, and some blog networks won’t allow you to use their advertising if you do sponsored posts, the truth is, most of us don’t mind them.
About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.