On Saturday, 10/24 PR Couture founder Crosby Noricks will be presenting on social media at the Fashion Industry Development Conference in San Diego, stop by and say hello!
On Wednesday 10/28, PR Couture will be part of a panel discussing how retailers are building social communities through Twitter. General Admission seats above the first floor in the Kodak Theater are $200 for both days. If you wish to network with speakers and panelists, Floor Tickets are only $695 for both days. Crosby will be speaking along with Lady Lux, Nicole Aimee Schreiber (Project Manager at Red Interactive & Land’s End) and Maria Ogneva (Director of Client Services at FashionablyMarketing.Me)
If that all sounds like fun, make sure to check out the following articles:
Six Social Sites every Fashion Marketer Should Know (via Ad Age)
- Social media has deconstructed the traditional means of communication between retailers and consumers by adding new channels for discussion. A designer can communicate with her audience on a moment-to-moment basis through sponsored Facebook groups and fan pages, online chats, Twitter feeds, Flickr, YouTube and new social shopping channels that facilitate two-way conversations.
The Social Side of Estee Lauder (via Fashionably Marketing Me)
- Estee Lauder used social media to make an ingenious connection to current, new and could be/would be customers by offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast.
How do you feel about sponsored fashion posts? (via Independent Fashion Bloggers)
- With all the talk about how doing sponsored posts degrades a bloggers credibility, and some blog networks won’t allow you to use their advertising if you do sponsored posts, the truth is, most of us don’t mind them.