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Your name in stone by Jane Rahman

Fashion PR Tip: Tout Yourself Through Testimonials

Having a media outlet comment positively on your product can help you to boost sales while increasing brand awareness. However, studies have shown that people are also more likely to purchase products when they are recommended by others. Testimonials on your website or media materials can be a powerful means to capture not only the media's attention but consumers as well. For some great ones, be sure to check out PR Couture's press page.

Your name in stone by Jane Rahman
Your name in stone by Jane Rahman

Think of people you know, customers or past and present business associates/partners who might be able to speak on your work and your collection. People like to have their opinions heard so it’s likely you’ll have no problem finding someone who will be able to share with the world the greatness of you and your designs. Plus, having someone (aside from you) sharing why your designs are fantastic will help to build credibility for your brand and get more word out about your skills as a designer. So go ahead, make some noise for yourself (via the help of a good testimonial)!

Reach out to your loyal customers.

Ask your most ardent supporters to describe, in a few sentences, what they think you stand for and how they feel about your collection. Is it the way the garments flow, the dazzling prints or the fantastic customer service they receive from you and your staff? Customers are typically happy to provide you with feedback and with permission, their testimonials can be used on your print pieces and website.

Locate and contact respected individuals in your community and industry
.

If you’ve worked with a big brand name designer or with another strategic partner in the community, reach out to them for a testimonial. Many people genuinely enjoy assisting others and they'll feel honored that you value their opinion. If you’ve done a great job, it'll be easy for people to toot your horn for you, and again, they'll be happy to help you and make recommendations about working with you and your clothing line.

Don’t be shy.

It’s important to seek endorsements from others when you’re building your fashion brand. The more people who know about you and your collection, and the more fans you are able to attract – the easier it will be for you to sell your garments, get an investor, land the cover of Vogue, etc. People are busy, so be sure to send out reminders and follow-up. If all else fails, ask if you can write a testimonial/endorsement for yourself or company on their behalf, and then have them approve and sign off on it. This may alleviate some of the pressure of getting it over to you quickly and you also get what you need.

About the author: Nancy


Nancy Vaughn is an entrepreneur and principal, PR & Marketing Director of White Book Agency, a full-service public relations, marketing and special events firm, specializing in fashion, beauty and lifestyle brands. She excels at assisting media professionals and clients alike, and is called upon frequently by media outlets for her PR/business knowledge, coaching and industry connections. She leads strategic publicity and marketing campaigns for businesses across the country and her clients have been seen in/on: InStyle, New Beauty, Style.com, Forbes, Design Bureau, Luxe Interiors & Design, MSN Fitbie, E! TV, CNN Latino, Refinery 29, The New York Times, Daytime TV, Dwell and more.

One Comment

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.