On Saturday I had the amazing opportunity to present about fashion PR and emerging trends to the Public Relations Student Society of America’s (PRSSA) National Conference – which was held, conveniently, in downtown San Diego. In the presentation I discussed some of the more traditional tenets of fashion PR and then moved into how the fashion industry and entrepreneurs have harnessed the power of the self-publishing web 2.0 to provide countless new ways to engage and monitor brands online.
I have uploaded the presentation to SlideShare but received so many inquiries about the resources and must-read section of the presentation that I wanted to make these links their own post on PR Couture. I’ve also added a few on.
Thank you to everyone who came to hear me speak, especially those of you who stood in the cold afterward to ask a few questions and take a photo. I can’t tell you what it means to visit with and get to know my readers. I was inspired by your passion for the profession and can’t wait to see how your careers unfold.
Ok Schmaltziness aside, here are the Fashion PR Industry Must-Reads:
Blogs/Online Fashion Media
- PR Couture
- Fashionably Marketing
- The Business of Fashion
- Yuli Z
- Retail Minded
- Independent Fashion Bloggers
- The Fashion Feed
- Fashion Week Daily
- Women’s Wear Daily
- Fashionista
- PSFK
Independent Fashion
Social Shopping
Enjoy!
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