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Men's FW 09-10 copy

Fashion PR News: The Patton Group Announces Restructuring & New Clients

Effective immediately, Miami-based The Patton Group is solely owned and operated by Marysol Patton, who was prior co-principal of the agency. Patton will be supported by her senior team including Stacey Renée Benedetti, Director of Luxury, Fashion & Beauty Media, Senior Vice President; Julie Fogel, Senior Account Executive; Sarah Boardman Pendergast, Director of Special Events, Vice President; Gina Arcic, Director of Special Events, Vice President and Stephanie Barger, Vice President of Operations.

Men's FW 09-10 copy

Under the direction of Patton, The Patton Group will continue to represent luxury brands and services for national retainer public relations, events and marketing including Italian shoe and accessory designer CESARE PACIOTTI; Miami’s luxury shopping paradise Village of Merrick Park; nationally acclaimed, award-winning RikRak Salon, Boutique & Bar; Marriott Miami Airport Campus an innovative collection of three Miami airport hotels offering convenience and affordability for savvy business and leisure travelers; Eden Roc A Renaissance Beach Resort & Spa; Dr. Oscar Hevia Cosmetic Dermatology; super premium Dominican rum, Atlántico as well as Chicago hotspots and celebrity favorites Manor Nightclub, RiNo Lounge, Stay Lounge and The Cedar Hotel.

The Patton Group is also pleased to announce their retention of Carolina Herrera Bal Harbour Shops, Tod’s Bal Harbour Shops and Bulgari Bal Harbour Shops; all for a series of regional events. The agency will also continue their work with exclusive shopping experience Gilt Groupe for regional events and with legendary Bal Harbour Shops as tied to Project: New Born for their Annual Bal Harbour Shops Fashion Show Luncheon.

The Patton Group has also retained ZUMA, the brainchild of German chef Rainer Becker, which will offer a sophisticated cuisine philosophy inspired by the informal Japanese dining style called Izakaya for national public relations and events. The award-winning restaurant with sister locations in London, Dubai, Istanbul and Hong Kong.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

One Comment

  • Loyiso2012
    Posted December 21, 2010 at 1:30 pm | Permalink

    i’ like fashion restructuring i’ve just started one .

One Trackback

  • By Gina arcic | Seifen on July 13, 2012 at 3:34 am

    […] Fashion PR News: The Patton Group Announces Restructuring …Nov 3, 2009… Senior Account Executive; Sarah Boardman Pendergast, Director of Special Events, Vice President; Gina Arcic, Director of Special Events, … […]

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at