Fashion PR News: The Patton Group Announces Restructuring & New Clients

Effective immediately, Miami-based The Patton Group is solely owned and operated by Marysol Patton, who was prior co-principal of the agency. Patton will be supported by her senior team including Stacey Renée Benedetti, Director of Luxury, Fashion & Beauty Media, Senior Vice President; Julie Fogel, Senior Account Executive; Sarah Boardman Pendergast, Director of Special Events, Vice President; Gina Arcic, Director of Special Events, Vice President and Stephanie Barger, Vice President of Operations.

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Under the direction of Patton, The Patton Group will continue to represent luxury brands and services for national retainer public relations, events and marketing including Italian shoe and accessory designer CESARE PACIOTTI; Miami’s luxury shopping paradise Village of Merrick Park; nationally acclaimed, award-winning RikRak Salon, Boutique & Bar; Marriott Miami Airport Campus an innovative collection of three Miami airport hotels offering convenience and affordability for savvy business and leisure travelers; Eden Roc A Renaissance Beach Resort & Spa; Dr. Oscar Hevia Cosmetic Dermatology; super premium Dominican rum, Atlántico as well as Chicago hotspots and celebrity favorites Manor Nightclub, RiNo Lounge, Stay Lounge and The Cedar Hotel.

The Patton Group is also pleased to announce their retention of Carolina Herrera Bal Harbour Shops, Tod’s Bal Harbour Shops and Bulgari Bal Harbour Shops; all for a series of regional events. The agency will also continue their work with exclusive shopping experience Gilt Groupe for regional events and with legendary Bal Harbour Shops as tied to Project: New Born for their Annual Bal Harbour Shops Fashion Show Luncheon.

The Patton Group has also retained ZUMA, the brainchild of German chef Rainer Becker, which will offer a sophisticated cuisine philosophy inspired by the informal Japanese dining style called Izakaya for national public relations and events. The award-winning restaurant with sister locations in London, Dubai, Istanbul and Hong Kong.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.