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PR Couture to Speak at Threading the Needle Fashion Conference

SuperZiper by Cláudia Assad
SuperZiper by Cláudia Assad

Threading the Needle: the What, How and Who of Your Fashion Career, is the first virtual world-based fashion design conference in history. The December 3rd conference includes eight fashion industry thought leaders who each present their views on a range of topics designed to help a global audience of new designers and fashion designers 'thread their needle' and launch their careers.

PR Couture founder and editor Crosby Noricks will discuss fashion PR and the impact of social media and digital marketing with Harper Beresford, a well known fashion player in Second Life. Additional conference speakers includ:

In addition to the presentation track, students can review a 3-D trend report, with trend data by Mudpie, a virtual fashion installation with fashions created by the Fashion Research Institute's student interns, booths and displays about programs from other fashion industry organizations; exhibits about fashion history, and a game developed just for fashion designers.

Attendance is free. All you need is a computer powerful enough to run the software (see technical requirements), Internet access, and two accounts, one on and a Skype account. Register here.

Crosby will be speaking from 2:00 - 2:45 pm EST.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • tracy
    Posted November 30, 2009 at 3:11 pm | Permalink

    where is it?

    • Posted November 30, 2009 at 3:17 pm | Permalink

      Hi Tracy.

      It’s a virtual conference, it takes place in Science Sim



  • Posted December 2, 2009 at 10:06 pm | Permalink

    Sounds incredible, but unfortunately I won’t be able to view it during that time. Good luck though, Crosby! xoxo, Lauren

    • Posted December 2, 2009 at 10:12 pm | Permalink

      Thanks Lauren, I’m excited! I should have an audio file of it at some point so I will definitely share that!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at