[The following is part 2 of a series of three guest articles written by Vianka McConville, a recent University of Florida grad with a B.S. in Public Relations. Vianka completed four internships in three years, held various leadership positions and helped create an FPRA award-winning PR campaign during college. She lives for the world of fashion and can be contacted at mcconville.vianka[at]gmail.com]
Afropunk Block Party '09 by Adrian Miles ©
Networking, while important to all professions, it is vital to PR. Simply put, the success of your public relations career is based on cultivating and sustaining successful and mutually beneficial relationships – surely with the media, but also with other practitioners, affiliates, creatives, the owner of the flower shop down the road, etc.
Successful PR for clients often depends, and is made much easier by, personal connections with key influential people. As a student, take the initiative early to begin developing your network by building professional relationships now. I have made it a goal to learn from other people and establish working friendships which helped me to grow my confidence as I begin my full-time career. The following are my tips on how to make networking work for you!
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