by Crosby | December 7, 2009

Zev Scarf by S Love

It’s been ages since I did a live interview, so on Sunday I caught up with Allison O’Grady, founder of Aspiring Couture, is an online boutique and fashion blog featuring the original work of emerging designers like former Show Me The Pretty interviewee Jesica Milton and S Love.

We discuss Allison’s inspiration to start her boutique as well as the upcoming Winter on the Runway event that will feature over twenty independent fashion designers and boasts Rebecca Minkoff as a sponsor. Allison explains how she got Ms. Minkoff to sign on for the event as well as the importance of taking clothing beyond the visual and into the experiential. It’s about 20 minutes long – warning, Allison drops off for a bit but we get her back so keep listening! You can listen to all the podcasts on the PR Couture page on Blog Talk Radio.

Have a listen after the jump:

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