Fashion PR Podcast: Indie Fashion Events with Aspiring Couture

Zev Scarf by S Love

Zev Scarf by S Love

It’s been ages since I did a live interview, so on Sunday I caught up with Allison O’Grady, founder of Aspiring Couture, is an online boutique and fashion blog featuring the original work of emerging designers like former Show Me The Pretty interviewee Jesica Milton and S Love.

We discuss Allison’s inspiration to start her boutique as well as the upcoming Winter on the Runway event that will feature over twenty independent fashion designers and boasts Rebecca Minkoff as a sponsor. Allison explains how she got Ms. Minkoff to sign on for the event as well as the importance of taking clothing beyond the visual and into the experiential. It’s about 20 minutes long – warning, Allison drops off for a bit but we get her back so keep listening! You can listen to all the podcasts on the PR Couture page on Blog Talk Radio.

Have a listen after the jump:

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.