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Fashion PR Podcast: Indie Fashion Events with Aspiring Couture

Zev Scarf by S Love
Zev Scarf by S Love

It's been ages since I did a live interview, so on Sunday I caught up with Allison O'Grady, founder of Aspiring Couture, is an online boutique and fashion blog featuring the original work of emerging designers like former Show Me The Pretty interviewee Jesica Milton and S Love.

We discuss Allison's inspiration to start her boutique as well as the upcoming Winter on the Runway event that will feature over twenty independent fashion designers and boasts Rebecca Minkoff as a sponsor. Allison explains how she got Ms. Minkoff to sign on for the event as well as the importance of taking clothing beyond the visual and into the experiential. It's about 20 minutes long - warning, Allison drops off for a bit but we get her back so keep listening! You can listen to all the podcasts on the PR Couture page on Blog Talk Radio.

Have a listen after the jump:

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at