The indie fashion PR component to top fashion PR blog PR Couture, Show Me The Pretty features 5-question interviews with hand-selected indie fashion labels. PR Couture shares the pretty and then turns it back to the designers to ask questions and get advice and feedback about their own fashion PR strategy from a variety of industry experts. Sound like fun? Email info[at]prcouture.com for more information.
Merritt Charles encapsulates laid-back Southern California chic with wear anywhere and everywhere fashion staples including tanks, dresses and jeans. However, these are not your average toss in the back of your car and throw away at season’s end pieces – fabric blends like cotton cashmere and Tencel jersey have a decidedly luxe aesthetic.
What is your background? Where did you learn to design clothes?
I grew up in Newport Beach and went to high school at Corona del Mar high school. I graduated with a degree in business and communication from The University of San Diego. After graduating I moved up to Los Angeles to start a clothing line with virtually no experience. To make ends meet, I started working with a luxury handbag and luggage line out of Los Angeles and ended up running the internal sales and pr division of the company for a year. I didn’t go to school for design but I did take two classes at the Otis Center for Design in Pasadena, CA.
What was the catalyst for starting Merritt Charles?
In 2008, I left my job to start my own clothing company with the goal to master the niche I discovered in the marketplace for high end and luxury casual wear with style. I wanted to give women the opportunity to buy luxury clothes they could actually wear. I wanted to make top quality clothing with the best fabrics, the best fit, the best construction that were also extremely stylish and fashionable.
Most of the Merritt Charles materials are imported from Italy and all production is constructed in the US under my supervision. I focus very much on the quality of craftsmanship. The Merritt Charles line represents fashionable closet staples with unmatched quality material and construction.
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