Top Fashion PR/Social Media Marketing Links 1/29/10

Can social media save haute couture? (via The Star)

  • The precious enclave of the Paris-based couture industry – fashion at its haute-iest pinnacle – is as much a talking point for bloggers and tweeters as the latest misstep of a Hollywood starlet.

Why Brands Still Fear Working With Bloggers. (via Yuli Z)

  • While blogging is evolving as a business and profession for many of us, I think it’s important to recognize the differences between various groups of individuals in the fashion blogging landscape and avoid the very comfortable stereotyped thinking, especially if your job is to create and manage online media relationships for a designer or brand.

Vote! Fashion 2.0 Social Media Awards (via Style Coalition and ideeli)

  • ideeli and Style Coalition invite you to participate in our first Fashion 2.0 Social Media Awards that celebrate fashion designers and brands for outstanding social media activity.

Should Fashion Brands Hire Agencies For Social Media Marketing? (via FMM)

  • Brands and retailers often hire consultants to construct social marketing campaigns and plans that they can implement in-house. But after some trial and error, they often discover it’s more cost effective for them to let a agency or consultant handle certain aspects of online marketing and PR.

Chanel learns to think like a Media Company (via BOF) – make sure to read the comments too!

  • Chanel’s real content focus has been in the digital space, harnessing Karl Lagerfeld himself to create increasing volumes of original content for digital distribution, especially around the brand’s showcase “Métiers d’Art” collections, which underscore Chanel’s unique commitment to the traditional Parisian ateliers the firm acquired in 2002 — costume jewellers Desrues, embroiderers Lesage, milliners Michel, feather-makers Lemarié, cobblers Massaro, floral designers Guillet, and silversmiths Goosens — a strategic point of differentiation.
About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.