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Top Fashion PR/Social Media Marketing Links 1/29/10

Can social media save haute couture? (via The Star)

  • The precious enclave of the Paris-based couture industry – fashion at its haute-iest pinnacle – is as much a talking point for bloggers and tweeters as the latest misstep of a Hollywood starlet.

Why Brands Still Fear Working With Bloggers. (via Yuli Z)

  • While blogging is evolving as a business and profession for many of us, I think it’s important to recognize the differences between various groups of individuals in the fashion blogging landscape and avoid the very comfortable stereotyped thinking, especially if your job is to create and manage online media relationships for a designer or brand.

Vote! Fashion 2.0 Social Media Awards (via Style Coalition and ideeli)

  • ideeli and Style Coalition invite you to participate in our first Fashion 2.0 Social Media Awards that celebrate fashion designers and brands for outstanding social media activity.

Should Fashion Brands Hire Agencies For Social Media Marketing? (via FMM)

  • Brands and retailers often hire consultants to construct social marketing campaigns and plans that they can implement in-house. But after some trial and error, they often discover it’s more cost effective for them to let a agency or consultant handle certain aspects of online marketing and PR.

Chanel learns to think like a Media Company (via BOF) - make sure to read the comments too!

  • Chanel’s real content focus has been in the digital space, harnessing Karl Lagerfeld himself to create increasing volumes of original content for digital distribution, especially around the brand’s showcase “Métiers d’Art” collections, which underscore Chanel’s unique commitment to the traditional Parisian ateliers the firm acquired in 2002 — costume jewellers Desrues, embroiderers Lesage, milliners Michel, feather-makers Lemarié, cobblers Massaro, floral designers Guillet, and silversmiths Goosens — a strategic point of differentiation.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Posted January 30, 2010 at 12:38 pm | Permalink

    These are all great articles, thanks!
    This is a really informative site, I always learn something and get ideas!

  • Posted January 30, 2010 at 12:38 pm | Permalink

    These are all great articles, thanks!
    This is a really informative site, I always learn something and get ideas!

  • Posted October 17, 2010 at 9:55 pm | Permalink

    Your site rocks! I am able to find great info for the fashion industry, not to mention up and coming designers and trends for fashion and the PR industry. Visit my blog “Tres Chic Mama”, I am new to the blogging world but I hope that I can continue to learn tips from you! Keep up the good work!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at