Is Kell on Earth an accurate portrayal of Fashion PR? (via EHS)

• The PR firm I intern at doesn’t work with as high-profile clients as Kelly, but from my experiences and friends’ experiences interning at various companies, I’m here to compare and contrast the statements the show makes.

Burberry 3-D Live Stream (via Business of Fashion)

• What’s missing? Greater authenticity. While maintaining the spirit and standards of the Burberry brand must have been of paramount importance, so is providing an authentic and real experience for all the participants. Since when was it acceptable for a CEO and creative director to give a PR pitch before a fashion show starts? Unfortunately, the pre-show promotion felt rehearsed and forced, and detracted from this otherwise brilliant initiative.

The Impact of Fashion Bloggers on NYFW (via Fashionably Marketing)

• Only 2.25% of fashion bloggers wrote original, in-depth coverage of events they attended on their blogs (the 2.25% were related to bloggers in the “Top Authors” photo below). Most bloggers covered trends and featured photos on runway shows they liked by referencing more established news sources (outlined above). It’s fair to say that bloggers who work on cultivating and curating their own web content (as well as join together to form networks) will rise to the top and stand out thousands of other would-be fashion bloggers. The findings on original content are supported by the WWD coverage of Chictopia Conference and summaries of the Evolving Influence conference.

Putting on a fashion show (via Reuters)

• From models and stylists to electricians and invitation writers, some 8,000 people are involved in this February 24 – March 1 Milan fashion week, according to Italy’s National Chamber of Fashion, which organizes the event.

DIY PR: Press Releases by the lovely Lauren Rich (via Young, Fabulous and Self-employed)

• There are various tools to help enhance and execute effective communications strategies for your business — simple DIY PR essentials for any new company wishing to increase brand awareness, tap into their target market, and ultimately increase their bottom line. First up: the press release.

The indie fashion PR component to top fashion PR blog PR Couture, Show Me The Pretty is a two part series that features 5-question interviews with hand-selected indie fashion labels. PR Couture shares the pretty and then, in part two, turns it back to the designers to ask questions and get advice and feedback about their own fashion PR strategy from a variety of industry experts. Sound like fun? Email info[at]prcouture.com for more information.

When I look at the Hopeless Lingerie collection, all that comes out of my mouth is drool and a whimper. Seriously, I have been coveting designer Gabrielle Adamidis’ silk skivvies on Etsy for eons. Her original collection of pale pink, fuchsia, black and red as well as simply gorgeous images had me hooked, and her latest nautical inspired designs with the same vintage styling, well blew me out of the water! Haha, apparently I talk in puns when I am really excited!

All items are made to order and involve an intricate amount of detail in the finishing and hand sewing. As Gaby says, “These are most definitely not for everyday wear, but for special occasions, or just when you feel like being a little dreamy.” If there was ever an excuse for making up a fabulous occasion to warrant a splurge, her pieces are it. Ok, enough drool, let’s get to the questions!

What is your background and what inspired you to start Hopeless?

I have been sewing my own clothes since I was in high school, and have always been surrounded by creative family members. After high school I studied Art History and Film for a few years, before completing a Diploma in Clothing that covered everything from garment construction to pattern making. After that course I knew I wanted to have my own business, and the dream for Hopeless really came to me in a flash late one night. It was like a vision, I knew exactly what the business would be, how it would look, all the values and goals and the big picture was very clear. So then I went about making it happen – spending almost a year drafting a business plan and researching the industry. Doing all this background work really helped me to create something truly special.

What about designing lingerie appeals to you?

I like working with details and small things, so a detailed bra or knickers is much more appealing to me than a dress or jacket purely from a size perspective. Other than that I think its very fun and exciting, and also while there are a million people out there launching their own clothing brands there are significantly less doing lingerie. I also love everything vintage and retro and have always loved vintage lingerie. I really like translating some of those old world values into more modern pieces.

I love that your items all come with a bit of caution “This is most definitely not for everyday wear, but for special occasions, or just when you feel like being a little dreamy.” What are the key ingredients for your perfect dreamy day?

Waking up early and going out for breakfast with my boyfriend, then perhaps for a walk around the park or bicycle ride. In a 1950s style circle skirt of course. Maybe there could be a visit to the zoo or art gallery. Then snuggling on the couch with a bottle of wine and a great movie. If there is no boy around then frilly knickers are perfect for a date with a good book in your favourite quiet place, writing letters or making a mundane task such as house work slightly more fun.

How have your collections evolved? What stays the same?

My pattern making and construction has come leaps and bounds since I started. I am learning everyday better and more economical ways to do things. The spirit has I think stayed the same. Its all very girly and romantic, a little bit silly but always fun. Somewhat impractical but very luxurious.

What has been the most challenging thing about starting your own line? The most surprising?

The amount of time I have to dedicate to the business is very demanding. I work from home so am constantly surrounded by my work, and it is hard to give myself a break and step away from everything. But because I love it so much it doesn’t always seem like work. I do need to remember to take care of myself though, as I am a little afraid of burning the candle at both ends. The most surprising has been the amount of people that know about the business, and hearing second and third hand information from people who have been speaking to people about Hopeless. I forget sometimes how far the internet actually goes!

Stay tuned next week for fashion PR advice for indie lingerie label Hopeless!

Ports 1961

“Traditional with a modern spin” is what designer, Tia Cibani brought to her Fall 2010 Collection as she looked to capture the tension between nature and technology on the runway. Whites, nudes, purple hues and greys were mixed in a array of textures such as satin, wool, tweed and rubber accents.  Highlight of the collection included  a waist-belted nude trench coat, with rubber accents and a wool black vest that shagged on the model in perfect symmetry.

Re-posted courtesy of A-List International