2010 February | PR Couture: Fashion PR, Marketing & Social Media

NYFW F/W 2010 Christian Siriano Runway Recap and Video

February 15, 2010 0 Comment written by PR Couture

Christian Siriano

Inspired by his a vision of European women in the 60s, Christian Siriano took the catwalk for the 4th time, post Project Runway, with a more subtle approach to his collection than last season. A black leather tailored jacket paired with a black pencil skirt is how Siriano chose to launch this fall line, continuing along those note for most of the show. Towards the finale, berry hues came in abundance, complemented by metallic detailing and soft materials. And of course he couldn’t resist including a couple statement glamour pieces, closing his show with out there gowns.

Re-posted courtesy of A-List International

Filed Under: News & Events Tagged With: NYFW F/W 2010

Fashion Mobile Marketing: Retailer Bergdorf Goodman Launches Shoe Salon App

February 10, 2010 5 Comments written by Crosby

Is 2010 going to be the year women start shopping via iPhone? Previous research on female shoppers has indicated that while we love to “window shop” and of course view fashion and style content from a mobile device, we might not be quite as ready to actually make a purchase.

Bergdorf Goodman told PR Couture that “mobile technology and the iPhone in particular are becoming more and more integral to consumers’ daily life, so we believe it’s important for fashion brands to connect with customers wherever they are. We know [our customers] are active with mobile given that a growing number already access our site via their mobile device every day.”

Today they launched the Shoe Salon iPhone and iPod Touch application – which will feature a single shoe, every day, selected by the buying team. The featured shoe will initially only be available through the app or at Bergdorf Goodman in New York. If shoes are ordered through the app, Bergdorf Goodman will provide free expedited delivery. And while Bergdorf sees the app partially as a sales tool, they also are focused on “broadening awareness of the Shoe Salon, one of the most important categories Bergdorf Goodman is known for.”

In a smart twist on the traditional app launch, Bergdorf Goodman has partnered with City Harvest for a limited time and will make a $5 donation for every app download. City Harvest is the world’s first food rescue organization dedicated to feeding New York City’s hungry men, women and children.

In terms of social media integration, the app includes a convenient forward to a friend option and Bergdorf Goodman is featuring the app on their Facebook and Twitter pages. The hope is that customers that share the shoes with each other as well as the app itself.

As a quick aside, we loved the way this pitch came in – just a link to the press center where we could easily download the full release, images and a direct link to download the app. Perfect for print pubs! It would have been even better to have had instant links to their social media pages, a text based version of the release for easy blogging, and embeddable low-res images instead of hi-res tif files, but hey, it’s a great start! And they were extremely responsive when it came to requesting more information.

What do you think about this new mobile shopping trend? What are your favorite fashion apps?

Filed Under: Interviews, PR Couture Tagged With: Fashion PR

Fashion PR: Fashion Stylist Janel Molton on Branding and Setting up Shop Relic NY

February 9, 2010 1 Comment written by PR Couture

Janel Molton

Janel Molton is a stylist and entrepreneur who grew up in Montclair, New Jersey and received her requisite undergraduate degrees in LA (a BA in Art History from USC, an internship at W and vintage Hollywood shopping sprees). After graduation, Molton returned to the east coast to settle in Williamsburg, Brooklyn. While working in fashion PR at Bismarck Phillips in Manhattan, she was able learn about the profession from the front lines, while continuing to cultivate her own growing clientele as a personal stylist. Molton quickly discovered that the city boasting one of the world’s most renowned fashion markets lacked the reasonably priced quality vintage to which she had become accustomed in Los Angeles. Molton decided to open her closet to the public and launched Relic NY, a virtual storefront, in 2009.

The online boutique offers couture goods by top tier and avant-garde designers from the era encompassing the past twenty years. The meticulously edited and frequently updated collection features fashion houses such as Lanvin, Giorgio Armani, Marc Jacobs, Chanel, Celine, Moschino, Catherine Malandrino, Derek Lam, Calvin Klein, Ports 1961 and Costume National.

Relic NY

In addition to the e-commerce site, Relic NY operates a New York showroom that allows shoppers to view, touch and try on merchandise under the experienced eye of Molton herself. Most significantly, Relic NY has provided Molton with ability to share passion for “new vintage” couture with others, while building ongoing relationships that drive her potential as a fashion magnate. In short, Janel Molton is building a brand for herself based on talent, ethic, and some well-placed PR. Her aptly-named venture provides more than just new vintage fare, it reminds browsers of the stories of Patricia Fields, Diane Von Furstenburg, and pre reality-TV Rachel Zoe, who trademarked their eye for truly flattering fashion when they, like Molton, dove in headfirst.

Janel with actress Tahyna Tozzi

PR Couture caught up with the modern style industrialist to share her insight into building a business and a brand in the fashion industry. Follow Janel on Twitter @relicnyinc.

Filed Under: Interviews, PR Couture Tagged With: New York Fashion PR